Adam Cohen

JULY 19, 2010

blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries.

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Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

I also won’t tell anyone how their High Endurance deodorant was the fascination of my fraternity in college as the best working product out there, and how word of mouth made it successful. This was long before “social media&# back in the days when we had to use modems to connect to AOL 2.0.

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Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 12, 2010

Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. Will there be future demand for products? That stuff is important to the business, no doubt.

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Research Social Media Marketing Retail 265