Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not.

Social Media 136

Social Media Strategy Metrics Organization 136

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 252

Questions Company Nielsen Disqus 252

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. While many organizations have got social media religion, there are many others still swimming against the stream. Change takes time. Yes, there are strong parallels. Enterprise 1.0

Social Media 116

Social Media Strategy Consultant ROI 116

Social Media Strategery

MAY 6, 2010

Development Social Media What Kind of Impact Has Social Media Had on Your Organization? If you’re a member of GovLoop, please take the survey and help us identify what types of benefits (if any) you and your organization are seeing from social media. RT @sradick What Kind of Impact Has Social Media Had on Your Organization?

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Mindjumpers

JUNE 30, 2010

For Mindjumpers it has been useful to accustom the organization to working socially, both internally and externally. A strong sense of collaboration and co-dependence seem to permeate how we as an organization approach new projects, which seems to be well received by our collaborators. Leave a Reply Click here to cancel reply.

Social Media 189

Social Media Collaboration Project Organization 189

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

Social Media 141

Social Media Strategy Consultant Blogger 141

Adam Cohen

JULY 12, 2010

Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Understanding the Competitive Landscape When deciding to build a strategy for social media , it’s clearly important to know what your competitors are doing.

Research 265

Research Social Media Marketing Retail 265

Mindjumpers

AUGUST 17, 2010

I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. The presentation gives some background information as well as some cases. Leave a Reply Click here to cancel reply.

Social Media 207

Social Media Brands Foursquare Disqus 207

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

Social Media 167

Social Media Strategy Consultant Conference 167

Mindjumpers

AUGUST 27, 2010

Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# This link building strategy is much more effective than going about the paid linking strategy. This can greatly improve your marketing strategies as you can cater to opportunities in new markets.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

JULY 7, 2010

Normally we would start with a client and a strategy, but in this case I’d like to know if you know any marketing people who can see the potential in working with these guys. I can’t stop thinking about creative ideas for videos with great viral potential. And this is actually the reason for this impulsive blog post. Give us a shout!

Disqus 208

Disqus Fashion YouTube Policies 208

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Mindjumpers

SEPTEMBER 15, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The (R)evolution of Social Media Bloggers Strategy Before Policy » The New Twitter Posted by Sara Hansson Sep 16th, 2010 Tweet The Twitter web team has done some improvements to our good old Twitter (maybe not that old…) As Twitter themselves says, the network (..)

Twitter 174

Twitter Ustream Embedding Policies 174

Mindjumpers

AUGUST 25, 2010

So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Learning is Change. says: September 2, 2010 at 2:03 pm [.]

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Social Media Strategery

OCTOBER 19, 2008

Because I’ll be the only one there NOT representing a transit organization, I wanted to think of something that I could discuss with the conference attendees that they could actually use. So, I’ve decided to focus my presentation on how to get your organization started in social media. Government 2.0

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Mindjumpers

JULY 16, 2010

What’s their business strategy? The book will give you an understanding of the personal thinking behind Facebook, some insights in how the all dominating CEO, Mark Zuckerberg is thinking. At client meetings I often gets asked questions like – what’s the future for Facebook? Why do they change this and that? Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Like some other readers have commented, what a marketer (or more importantly an organization) does with that data is key. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Mindjumpers

OCTOBER 1, 2010

I think H&M’s social media strategy involves three essential items – listen, care and involve. When you get people’s attention – make it easy to transform it into action! With a link to your website, you get your customers to visit the site which they maybe otherwise would miss. Leave a Reply Click here to cancel reply.

Social Media 279

Social Media Fashion Disqus Communities 279

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. Lewis July 20, 2010 at 1:29 pm Customer Service is often the last thing considered in any strategy when it should be the first. Thank you for putting that together Tamar in this article.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Freelance Social Media

JULY 9, 2009

According to the June 2009 survey of over 500 marketers, 66% of respondents were planning to integrate their email marketing campaigns and social media sometime in 2009, and 48% of respondents have already formulated a strategy for linking the two channels. About the author Meghan Brozanic wrote 2 articles on this blog.

Campaign 138

Campaign Social Media Foursquare Marketing 138

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. ™ RT @upwardaction: Great tool!->A Im Jay Baer.

Social Media 117

Social Media Strategy Statistics Metrics 117

Mindjumpers

JULY 23, 2010

As online user behavior, indisputably, is increasingly driven by demand for engagement, interaction and participation, organizations in general are to comprehend that traditional mass marketing messages are steps in the wrong direction. The benefits of choosing to engage in social media seem more and more evident.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. So here’s a short checklist of how you can use social media to compliment your marketing activities.

Activities 206

Activities Social Media How To Marketing 206

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! I lead the Demand Generation team at my organization.

Retail 191

Retail Fashion RSS Advertising 191

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. link] [link] Alecia Dantico RT @jaybaer: Social Media and Email – What's Your Integration Strategy? However, the data base of the concerned company should be in good shape. Im Jay Baer.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Mindjumpers

AUGUST 27, 2010

Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# This link building strategy is much more effective than going about the paid linking strategy. This can greatly improve your marketing strategies as you can cater to opportunities in new markets.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# This link building strategy is much more effective than going about the paid linking strategy. This can greatly improve your marketing strategies as you can cater to opportunities in new markets.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Justin Levy

JULY 30, 2010

These are tracked through a variety of tools and even popular commenting system Disqus scours social networks to find blog posts being shared and displays those as “interactions&#. It can cause bloggers to start rethinking their content strategy and possibly even considering whether or not they should continue blogging.

Comments 220

Comments Disqus Social Graph Blogger 220

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Mindjumpers

SEPTEMBER 9, 2010

Even if your social marketing strategy is perfect, your employees are trained perfectly, everybody in the company is using social media as you hope and your social media policy is water-proof, you still will have to evolve, as will your employees. That’s OK, learn, adapt, improve and evolve.

Policies 186

Policies Education Social Media Marketing 186

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. This chart shows usage of five major social outposts by organization type. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media B2B Strategy Consultant 149