Josh S Peters

OCTOBER 20, 2009

Social Media is a tool… that’s IT. It’s a very versatile and extremely powerful tool with an immense amount of potential I believe we’re only just beginning to tap into. However, by itself it is just a tool and has no inherent value of it’s own. Because you’re using the wrong tool for the job.

ROI 161

ROI Social Media Metrics Loyalty 161

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A new product launch. A write up on a blog.

Social Media 117

Social Media Strategy Statistics Metrics 117

Jason Yormark

AUGUST 17, 2009

It also allows you to control the platform, and metrics making it easier to turn those conversations and data into actionable resources. Leave a Reply blog comments powered by Disqus 105 SUBSCRIBERS 50161 FOLLOWERS Home About Me My Videos My Resume Contact Me Approach conversation creation from your customers/audiences perspective.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. One thing that’s excited me is socialmention.com It’s unbelievable the amount of data they give you and the ultra-targeting you can do with a free search tool.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Justin Levy

OCTOBER 12, 2009

Other case studies have focused on what we’ve done but not tearing apart the metrics. So, I really wanted him to expand my knowledge and ability Google Analytics and other tools to properly analyze our efforts at the steakhouse and determine our ROI. Chris is a genuis at analysis and analytics.

ROI 140

ROI Social Media Analysis Discount 140

Justin Levy

JUNE 21, 2010

Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. I’m sure you can immediately think of how you would arrange it, right?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Convince & Convert

SEPTEMBER 22, 2010

I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Im Jay Baer.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Josh S Peters

DECEMBER 4, 2009

Verify that everything is working in regards to rewards, any related online tools, and partners involved. ROI is a valid metric under the right circumstances here. Part of loyalty is rewarding the customers so they will buy more from you so financial metrics will be used as part of the overall metrics used.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

Justin Levy

MAY 10, 2010

link] justinlevy I think it also highlights the importance of, first, having a strategy and then laying out definitions, objectives and success metrics. Thanks for a great post and very useful information. Without those dimensions then you won't have a sound strategy for your social media engagement.

Social Media 113

Social Media Strategy Policies RSS 113

ProBlogger

JANUARY 1, 2013

We’ll go through a step-by-step process, including tools and resources for each step, to set up a WordPress blog that is optimized for social and search marketing success. Disqus or CommentLuv for comments. Social Metrics for a quick look at your social engagement from your Dashboard. Setting up your WordPress blog.

WordPress 45

WordPress Findability SEO Digg 45

Josh S Peters

NOVEMBER 30, 2009

The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. When using social media (or any other tool really) making sure you have your materials at hand and properly setup will make it easier to convince people to buy from you. Social Media for Lead Generation and Acquisition 2.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

SEPTEMBER 18, 2009

They can then take their engagement metrics, find out how many are “very engaged&# (which would indicate an inclination to buy) and based on their previously collected marketing & CPA data they could then apply those numbers to the ones they collected from their engagement metrics and get a projected ROI (told you it would come up).

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. The best way to beat resistance to new tools is to use them and show impact.

Social Media 134

Social Media Strategy Metrics Organization 134

Mindjumpers

OCTOBER 6, 2010

Do you use social media and the proper tools to measure, engage and act? Without a clear, strategy and a mix of all sorts of tools that together enable you to have some kind of view and “converse&# ? Exactly what tools will you use for these and other purposes? There are gazillions of lists with such tools.

Social Media 243

Social Media Tools Marketing Forums 243

Social Media Strategery

APRIL 27, 2010

Way to pull together some metrics to support the customer service angle. Focus on using Social Media as a tool to increase Government Capability to provide service, not as THE Means to provide service. Dear IT Guy, Can You Actually Use the Tool You’re Creating? link] hillary hartley I like your thinking. Tim @Steve YES!

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. I recommend picking three solid metrics to track.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Are you using Facebook just because of its size, or do you have a concrete rationale for participation? Im Jay Baer.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Jeff Esposito

JULY 22, 2010

Social networks are a powerful communications tool that should be managed by communications professionals, however unlike traditional PR, offer hard metrics to present to executive to show real value. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : Will these tools ever truly benefit the small business?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. then who is responsible for innovationsupport of info and tool, e. I have seen this part kill a.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Social Media Strategery

OCTOBER 8, 2009

Just as leaders from across the government are getting on Twitter and blogging, why aren’t more team owners, general managers, and other front office types using these tools to talk with their fans NOT market to their fans. Dear IT Guy, Can You Actually Use the Tool You’re Creating? and non-profit 2.0 (for The Whole. :

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

MARCH 1, 2010

When students see their professor using social media tools as part of the normal day-to-day way of doing things, it makes the students look at these tools not as “cool new things,&# but a normal part of doing business. When email first came into vogue, how did students learn how to use it? link] sradick Thanks Kris!

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Measuring social media is viable, but not obvious. Great question. Im Jay Baer.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 26, 2010

Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

SEO 115

SEO Social Media Consultant Social CRM 115

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca I guess I phrased it incorrectly previously.

Aggregator 151

Aggregator Content Digg Posterous 151

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. The only thing that’s really certain, is that eventually the online tools will change. If you have a tools-focused strategy, you don’t really have a strategy. The reviews business will be transformed by geo-location.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 19, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] 30 Thursday (well, just 15) « Musings on Marketing and other Morsels [.] Great example of integrated marketing in real life: The 3 Amigos, by [.] Im Jay Baer.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 15, 2010

Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Content 124

Content Marketing Consultant Social Media 124

Socialmedia.biz

APRIL 24, 2018

Indeed, true usability often comes at the expense of versatility and scalability, especially when digital agencies are using modern “DIY” tools that heavily depend on prefab themes and templates for customizability. Doing so lets you leverage this metric as “social proof,” which will help you win the confidence of even more visitors.

Sites 79

Sites Review Widget URL 79

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile.

Questions 160

Questions Social Media Consultant Education 160