ProBlogger

JANUARY 1, 2013

We’ll go through a step-by-step process, including tools and resources for each step, to set up a WordPress blog that is optimized for social and search marketing success. If you would like to do more research on hosting companies, check out WhoIsHostingThis. Disqus or CommentLuv for comments. Doing keyword research.

WordPress 45

WordPress Findability SEO Digg 45

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 124

Content Marketing Consultant Social Media 124

ProBlogger

OCTOBER 13, 2014

If used incorrectly, email marketing can destroy your business or it can build it into an empire. People think because of poor content, and scams, that email marketing will die. I have received my share of spam and marketing emails, but you know what? Excluding sites like Paypal and Disqus). Add value to my life.

How To 55

How To Case Study Survey System 55

The Way of the Web

MAY 18, 2010

Or just politics… May 18th, 2010 · View Comments An article on the PRWeek site reveals research that apparently ‘Election slogans failed to resonate with voters’ (in the recent race for a new Government in the UK). And as someone who works in digital marketing, I’m not blameless).

Blogroll 28

Blogroll Disqus Journal RSS 28

Social Media Network Marketing

MAY 29, 2010

Define ROI and success benchmarks and methods to ensure business objectives are met through social media engagement Understand how to implement digital strategies in a marketing environment, knowing the parameters and KPIs that are unique to certain industries/clients. Social Media Networking is part of the overall marketing scenario.

Social Media 50

Social Media Widget Reputation Disqus 50

Techipedia: Tamar Weinberg

MARCH 31, 2008

As a PI, I researched trademarks and products that may have had conflicting names with existing trademarks and I reported on the findings. You could call me a blogger of many hats or a social media maven or Internet marketing consultant. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Meme 100

Meme Blogger StumbleUpon MySpace 100

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

The Way of the Web

MARCH 7, 2010

I really can't see most crime happening because a petty criminal researches your identity, tracks your on foursquare and then monitor your activity to know hen you're not home. blog comments powered by Disqus Blog Partners: But sometimes, being ahead of the curve can carry a cost.

Social Networking 33

Social Networking Insurance Blogroll Privacy 33

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Social Media Strategery

NOVEMBER 30, 2008

101 , buy-in , marketing , social media , web 2.0 link] Abbe There’s also lots of good research out there to help back up pro-social media and enterprise 2.0 For example, Aberdeen recently published a report on Sales 2.0 Forrester’s recent report about the growth of the market has earned plenty of blog pick up.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. You can do many things to market your business, add value, and empower your customers. I am one of those users.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Is your social media program about asking, … [link] #marketing [link] Evo Terra Is Your Social Strategy Proactive or Reactive? Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

Social Media 130

Social Media B2B Company Consultant 130

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. In both cases, the blogger and marketer will approach you when the timing is right for them and take advantage of these channels when they need to. Can you get me a job too?&#

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Mindjumpers

SEPTEMBER 23, 2010

Download the full report from Vitrue Similar Posts: How Users Engage With Advertising on Facebook Facebook Introduces Location Service: Places Social Media Is Like Risotto! So post in the mornings, and post mid-week and Friday and let the traffic rush! Blogpost posted on Mindjumpers [.] Leave a Reply Click here to cancel reply.

Facebook 267

Facebook How To Disqus Fashion 267

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them.

Brands 143

Brands Content Social Media Consultant 143

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? How frequently will you need to create reports or check the filters? • Competitive analysis: How does your brand stack up to the competition? • How can your brand participate in this space most effectively? What’s the client/competitor/industry name(s)?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Thanks to my crack assistant Jess Ostroff for helping with the research.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.

RSS 128

RSS Research B2B Consultant 128

Techipedia: Tamar Weinberg

MARCH 17, 2010

If you’re representing a matchbook company, you might want to know the other matchbook manufacturer’s Marketing pros, the top CEOs of the large matchbook companies, and the press. That’s how you use your co-worker’s use of the web to further the company’s marketing strategy! Photos by Shutterstock.

Communities 237

Communities Twitter Web 2.0 ROI 237

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. How can you increase your content marketing footprint through guest blogging?

Tips 100

Tips Statistics Hubspot Resources 100

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Bloggers might be well served to understand that if I approach someone in the professional mainstream media with a story idea, there is no way that any self-respecting reporter would ever respond by trying to refer me to the advertising sales rep. Of course, if you had done your research, you would have known that.

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

AUGUST 31, 2010

is Crucial to your Content Marketing Strategy Social Media is the Servant of Strategy, Not the Master [link] Bret Simmons I LOVE your blog, Jay, but with all due respect, how much of what you do is conversant and how much of it is simply broadcasting? link] Dont be a social media buzz-kill « Marketing Alive Blog [.]

Conversation 116

Conversation Social Media Social CRM Consultant 116

Techipedia: Tamar Weinberg

JULY 21, 2008

We may never know why someone who (by her own claims on Google Groups) was pulling in $5,000/month via counseling fees, affiliate marketing programs, and essays posted to paying websites such as Squidoo, would risk it all in a scheme that only raised a few hundred dollars. Reply skateboard1 July 21, 2008 at 2:53 pm Great job Karen!

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard.

Social Media 128

Social Media Strategy Automotive SEO 128

Techipedia: Tamar Weinberg

MARCH 4, 2008

Artificial intelligence : he’s a bit skeptical of the immediate jump from the Flintstones to the Jetsons I think these are all potential branches for search to take, though the first item about human powered search (or, more appropriately called “human powered research&# ) was interesting to me. Check out my Flickr photostream.

Conference 100

Conference StumbleUpon Engineering Flickr 100