Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Social CRM Conference Social Media 123

The Way of the Web

SEPTEMBER 4, 2010

Live cross-platform mobile gaming arrives Tags: Digital Culture · Social Gaming · mobile [link] The gamification generation [.] This video is well worth watching: [link] Rajat Paharia Founder, Bunchball: [link] blog comments powered by Disqus Blog Partners: Rankings ← Learning about the game layer is vital [.]

Blogroll 39

Blogroll Foursquare Disqus Journal 39

Social Media Network Marketing

AUGUST 19, 2010

The various points of influence are: Traditional/mainstream websites. Our primary goal when developing a social marketing strategy should be to establish conversation parameters. Engage in more effective public relations by understanding who the real influencers are. Unported License. Unported License. Blogs created and managed.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Social Media Network Marketing

AUGUST 8, 2010

All sites may not cater and may not lend themselves to all types of brand personality influence. How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Social Media Networking is part of the overall marketing scenario.

Social Media 78

Social Media Reputation Widget Disqus 78

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

The Way of the Web

SEPTEMBER 9, 2010

Having played around with Ping, it’s obviously an initial first step which is quite likely to increase sales purely by allowing social recommendation within iTunes, and the simplicity of it at the moment is particularly useful on mobile devices rather than the desktop. But there are obvious limitations to what you can do at the moment.

Paid Search 29

Paid Search Blogroll Apple Disqus 29

Jeff Esposito

AUGUST 27, 2010

Android Mobile Web Use Up 400% in Q2, Outpacing Apple & BlackBerry – I find these numbers interesting, but it makes sense as the iPhone is only on AT&T. How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – Social media is something that an entire organization hold stake in. Thanks for visiting!

Posterous 32

Posterous Creative Commons Disqus Applications 32

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 159

Social Media Statistics Strategy Research 159

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

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Fashion Industry Social Media Blogger 251

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? If you’re representing a matchbook company, you might want to know the other matchbook manufacturer’s Marketing pros, the top CEOs of the large matchbook companies, and the press. Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

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Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be.

Sites 101

Sites Social Media Digg Blogosphere 101

Convince & Convert

FEBRUARY 9, 2010

Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). It has become so easy to share, that 'trust' is THE main component of influencers. It used to be that scandalous lies got talked about. Interesting post Jason.

Social Media 119

Social Media Strategy Survey Social CRM 119

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. But “social media marketing expert?&# What is the Definition of SEO?

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. That in turn can make us influencers.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

The Way of the Web

AUGUST 12, 2010

Influence and Empire Avenue → Thoughts on UK magazine ABC figures… August 12th, 2010 · View Comments It still feels a bit weird not to be involved in the magazine industry when the ABC figures are released – although I’m getting used to examining the RAJAR figures for radio instead. magazine, which dropped 20.2%

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iPad Yahoo Flipboard Social Graph 29