Mindjumpers

SEPTEMBER 3, 2010

Hunter Shoots a bear: Tipp Ex has created a fun and creative campaign on YouTube, where the user can influence what kind of video that will show depending on the words you type in. Successful Ways To Create User Involvement | Mindjumpers says: September 24, 2010 at 9:28 am [.] It uses YouTube in a new way, which really activates the audience.

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Mindjumpers

SEPTEMBER 30, 2010

Similar Posts: Social Media Marketing Policies and Education: The Employee Perspective Building Online Brands: The Influence Sphere of Brand Communities Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials?

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Facebook Marketing Policies Disqus 171

Mindjumpers

JUNE 29, 2010

Tomorrow, I try will address how the adaptation of working socially can positively influence the relation to, and collaboration with, clients or customers. As mentioned, Hoist is a browser-based working platform build on the idea of social networks. In the mean time, try to imagine how your organization might benefit from working socially.

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Social Media Project Microblogging Policies 196

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air. More about this blog here.

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Badge Disqus Web 2.0 Retail 201

Mindjumpers

JULY 30, 2010

The desire to eradiate wisdom, power, influence and authority Some people like to position themselves as specialists in a specific area, whether it is in smaller social groups (family) or larger social groups (an industry). In a way WOM can thrive on the need to excel, be different and even the jealousy of others.

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Marketing Nielsen Forums Groups 251

Mindjumpers

AUGUST 27, 2010

For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Clouds are connected with industry used terms.

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Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer. Clouds are connected with industry used terms.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

JUNE 30, 2010

As mentioned in Part 1, we at Mindjumpers have integrated the social media platform Hoist as a mean for managing social knowledge sharing and project management. You may also like to read: » Interview With the CEO From the Social Media Platform Hoist » Learn to Innovate in the 21st Century [.] Leave a Reply Click here to cancel reply.

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Social Media Collaboration Project Organization 189

Mindjumpers

SEPTEMBER 27, 2010

Here are some of the campaigns that have created successful user involvement: Hunter Shoots a bear : Tipp Ex has created a fun and creative campaign on YouTube, where the user can influence what kind of video that will show depending on the words you type in. It uses YouTube in a new way, which really activates the audience.

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Film YouTube Collaboration Disqus 191

Jeff Esposito

SEPTEMBER 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. I am simply using this as a question of influence.

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Influencer Klout Hotels Creative Commons 35

Jason Yormark

SEPTEMBER 7, 2010

Checking in to similar types of establishments earns you points towards those societies making you more of an influencer. It’s so important to take it beyond just checking in, and rewarding frequent visits doesn’t make sense for many industries. It’s unique and most importantly fun, which makes me want to use the app more.

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Foursquare iPhone RSS Social Networking 245

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

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Social Media Influencer MySpace Consultant 229

Mindjumpers

SEPTEMBER 9, 2010

By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand. Partially, because you can use it as a public message to share with customers, partners, etc., But of course social media policies also are drafted as guidelines for your employees.

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Policies Education Social Media Marketing 186

Convince & Convert

OCTOBER 2, 2013

Many brands today are leveraging employees and outside influencers as part of their content marketing programs. Buy a Media Company: Do an analysis on the media companies in your industry. Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers.

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Crowdsourcing Curata Mobile Content management systems 131

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Every industry can benefit from social media. To determine returns, we’re forced to think in industries. High Return Industries These industries tend to see high returns in social media marketing, quickly.

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Social Media Yahoo Discount Training 164

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

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Social Media Strategy Influencer Education 112

Jeff Esposito

SEPTEMBER 9, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Using Social Media to Predict the NFL Season Written on September 9, 2010 by Espo in social media , sports Every year, industry pundits announce their selections for the upcoming NFL season using everything from their gut to film study or Madden simulations. Unported License.

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Social Media Film Upcoming Creative Commons 49

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

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Fashion Industry Social Media Blogger 251

Techipedia: Tamar Weinberg

MAY 18, 2010

Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. In every industry, there are existing conversations going on. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

He also posts on their blog where he focusses on covering new hardware releases in the print industry. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca When he isn’t writing guest posts, James analyses and reviews printer hardware and accessories. Photos by Shutterstock.

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Brands Handbook MySpace Construction 236

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

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Social Media Strategy Influencer Social CRM 147

Jeff Esposito

JULY 22, 2010

My near 10 years in the public relations industry has taught me a lot. Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). However I wanted to share to readers of this site who may have missed it. Thanks for visiting!

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Mindjumpers

JULY 12, 2010

They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’. It’s a mistake to think that the identification of people who have ‘influence’ is exclusive to social media marketing. The best ones, however, go way beyond that.

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Influencer Forums Reputation Blogger 216

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly You can check show times, read mainstream media reviews, watch official trailers, and get data on individual movies as well as the movie industry in general.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MARCH 12, 2009

If you are not tapping into the online message boards for your own industry or niche, you’re not doing a thorough job at monitoring the successes or failures of your product. You are missing out on tremendous opportunity for growth and performance of competitive analysis.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategery

FEBRUARY 9, 2010

This article argues that instead of solving our toughest problems through brainstorming or consulting with experts, we should start looking for analogues outside our industry because someone (or some thing) has probably already solved our problem. This year, Gov 2.0 events like Gov 2.0

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Gov 2.0 Organization Sports Forums 94

Social Media Strategery

NOVEMBER 23, 2008

The influencers are no longer restricted to just mainstream media like the Times or CBS News. best practices , change management , influencers , Twitter This post was written by: sradick - who has written 82 posts on Social Media Strategery. It reaches more people. It has more credibility. It reaches a more influential audience.

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Gov 2.0 Social Media Sports Web 2.0 62

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. We have focused on relevant followers, in our industry by and large. Im Jay Baer.

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Twitter Metrics Social CRM Consultant 125

Techipedia: Tamar Weinberg

MARCH 4, 2010

In every business niche the smart people are reaching out to influencers to try and carve out a special place in their heart/blog. They set the trends for the industry. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca and still have nothing to show for it. However, things have changed.

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Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How hard will it be to filter?

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Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&# Im Jay Baer.

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Review Social Media Social CRM Consultant 115

Social Media Strategery

OCTOBER 6, 2008

This is the team that I lead, and I can tell you that my background in communications has heavily influenced my team’s approach to social media. And with the print industry in decline there should be plenty available. And with the print industry in decline there should be plenty available. Good luck in the hunt.

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Gov 2.0 Social Media Web 2.0 Consultant 50

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

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Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. It’s this focus on “media&# rather than “social&# that could doom this industry eventually.

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Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the influencers? Check it out!

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategery

OCTOBER 27, 2009

You have to take part in the conversation if you ever hope to influence it. All other industry reference for social media is “Web 2.0.” All other industry reference for social media is “Web 2.0.” This, then, will further affect or influence how we define the problem or recommend applications/solutions to address or solve them.

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Gov 2.0 Consultant Social Media How To 94