Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Josh S Peters

OCTOBER 11, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Looking for a new opportunity Looking for a new opportunity Written on October 11, 2010 by Josh Peters in Social Media 7 Comments - Leave a comment! This photo is only moments old, and so is my shave.

Consultant 142

Consultant Lijit eBook Widget 142

Jason Yormark

JULY 22, 2009

However not all businesses have the resources that a Dell or Microsoft might have. Step 1: Hit The Big Three (Facebook, Twitter, LinkedIn) It’s no secret that social networking is all the rage, so it doesn’t take a genius to point out that you need to start there. And it’s not just about creating a Facebook page or a Twitter account.

Communities 190

Communities Tools Strategy Message Boards 190

Freelance Social Media

MARCH 12, 2008

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner.

Consultant 106

Consultant Foursquare Technorati RSS 106

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Don’t jump in and make it up as you go.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Jason Yormark

AUGUST 30, 2009

Socialnomics will not necessarily teach you how to use tools, convey strategy, or equip you with resources to act on. I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. A few other tidbits that I really enjoyed about this book.

Review 209

Review Case Study Postrank Study 209

Social Media Network Marketing

AUGUST 14, 2010

These investment at minimal level would be time, energy, technology [hardware, software the web and internet connectivity], dedicated human resource. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. Do join in.

Social Media 93

Social Media How To ROI Reputation 93

Kikolani

JANUARY 13, 2010

I chose the latter, and hoped to give back to the bloggers who have been very supportive of me with lots of social media shares on Stumble & Twitter, plus link love and resources in my Fetching Friday posts. The Disqus commenting system. 8 Best Practices for Collaborative Blog Groups. What is Your Blog About?

Comments 117

Comments Blogger Disqus Sites 117

Justin Levy

JULY 14, 2009

If you’d like to retweet this post or take the conversation to Twitter or FriendFeed, please use the hashtag #10Ways. Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. If you can think of any other ways to help charities via social web tools, please add them in the comments.

Social Media 100

Social Media MySpace Widget Flickr 100

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Lots of great resources out there – books, blogs and more. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. link] Seriously.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below. Maybe you will also.

Social Media 116

Social Media eBook Strategy Social CRM 116

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! Marketing this event or program is the point in this campaign.

ROI 100

ROI CPA Campaign Buy 100

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? After I had expressed my thoughts in my blog post, I had an exchange with Louis on Twitter about comment fragmentation.

Aggregator 151

Aggregator Content Digg Posterous 151

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. This then leads to more sell and up sell. Reactions: Email This BlogThis!

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Strategery

SEPTEMBER 28, 2009

2) Had Good Values, 3) Had the resources to grow and better the community. You mentioned doing more charity work, especially with the GovLoop Kiva group. So I suggest you join some GovLoop groups, comment on blogs, ask questions, and find your passion. I met Scott Burns , the CEO of GovDelivery , at Gov 2.0 Takes two seconds.

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. There are five main approaches to using Facebook for businesses. Im Jay Baer.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Social Media Strategery

JANUARY 7, 2010

Against everything they’ve learned over the years, they post some content to this open and transparent platform with the hopes that people will flock to it, adding comments, having discussions, linking to additional resources, and interacting with their information. I’m one of the leads for our social media/Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

NOVEMBER 25, 2009

conferences, seminars, workshops, Twitter, and the blogosphere. is about so much more than just Twitter, Facebook, or YouTube. isn’t all sunshine and butterflies – Near the end of 2009, a group of Gov 2.0 That sense of community, that sense of, “we’re all in this together,&# is one of the the five Gov 2.0

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

MARCH 2, 2009

The third group is the middle manager and project manager - For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. The Whole. : The Whole.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. Create a social media steering group (cross-functional) for your company. Have to agree with what you were saying in the beginning about Twitter and Facebook.

Social Media 134

Social Media Consultant Video Strategy 134

Social Media Strategery

NOVEMBER 23, 2008

Development Social Media Knock Down the Social Media Dominos Sun, Nov 23, 2008 Best Practices Image courtesy of Flickr user rosendahl If you’re on Twitter and follow Chris Brogan , you’re probably familiar with the “Chris Brogan” effect. you immediately see a spike in your own Twitter followers and traffic to whatever he linked to.

Gov 2.0 62

Gov 2.0 Social Media Sports Web 2.0 62

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. Social Media? “You can't win if you don't play&#.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Sessions start October 5.

Social Media 167

Social Media Strategy Consultant Conference 167

Social Media Strategery

FEBRUARY 1, 2009

The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? They have to justify the time, money, and resources required to move a particular tool’s use from the micro to the macro level. guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Please keep in touch with me!

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Social Media Strategery

AUGUST 8, 2010

Enjoy working in teams – Social media is “social&# – you have to enjoy working with a diverse group of people Are responsive – There is no 24 hour news cycle any more. Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Strategery

NOVEMBER 30, 2008

First, realize that there are no “magic bullet&# slides that I can give you – there are numerous resources available, from CommonCraft’s excellent “in plain English&# series of videos to the numerous 101-style sites out there. Set up searches on Twitter and Friendfeed for your organization’s name.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I, too, find that Twitter has been incredibly powerful for me to connect with real life colleagues, readers of Techipedia, family, and everyone in between. I’m also something of a Twitter purist. Enter a second Twitter account. With Twitter being so incredibly large and vast, there are different types of mini-communities.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Social Media Strategery

APRIL 1, 2009

I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. FYI, keep an eye on the new domain [link] for useful resources, links and inspiration.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. Also, don’t be afraid to link to other posts or resources from within your posts. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog.

Social Media 119

Social Media Strategy Consultant RSS 119

Social Media Strategery

NOVEMBER 2, 2008

Asking this group of users to go from this to using a wiki was a gigantic step that they weren’t ready to take. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses. Everything in their nature told them that individual contribution was of the utmost importance. The Whole. :

Gov 2.0 63

Gov 2.0 Wiki Social Media Yammer 63