The Growth of Demand Discovery
Justin Levy
JULY 1, 2010
Demand Capture, in my view, happens in one of two areas; search (Google, Bing, etc.), and direct traffic to the brand’s web site or retail store. The website can also be substituted or in conjunction with a retail outlet. This leads to the final phase, which is Demand Capture. Demand Capture This is the sale.
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