Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. link] Social-Media.alltop [.]

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Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

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Foursquare Analysis Consultant Mobile 150

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. Thanks again, Jay. Im Jay Baer.

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Social Media Strategy Consultant B2B 148

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location. Im Jay Baer.

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Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Im Jay Baer.

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Social Media Strategy Influencer Case Study 128

Convince & Convert

MARCH 16, 2010

FourSquare and Gowalla go Back to the Future The new location-based darlings FourSquare and Gowalla are stealing a lot of the place-based intimacy that originally propelled Twitter. link] larrythewineguy Seems to me you wouldn't put all your eggs into any one basket, Twitter, Facebook, FourSquare or any of them.

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Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. by @jaybaer [link] [link] Shawn McPike Great article Jay. link] Shawn McPike Great article Jay.

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Convince & Convert

SEPTEMBER 23, 2010

link] ivanhernandez Nobody Said Social Media Was Easy [link] – via @jaybaer blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. Just a humorous metaphor. Just a humorous metaphor.

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Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. These winning strategies key on usefulness and value-creation. Im Jay Baer.

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