Remove influence
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Promote a Small Business Websit e (Small Business Trends): This article isn’t totally social media focused, but it’s part of it. How to Win Facebook Friends and Influence People (All Facebook): Nick O’Neill’s post on how to become a Facebook power user (read: genuine) is great. This is a great read.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc.

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Is Social Media Too Big For Its Britches?

Convince & Convert

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. Capitalize on what is now while having enough foresight to catch the coming trends. In some cases these are members of the media.