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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

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Are Blog Comments Dead? | Justin Levy

Justin Levy

These are tracked through a variety of tools and even popular commenting system Disqus scours social networks to find blog posts being shared and displays those as “interactions&#. When I first started blogging in 2003, I had a small group of blog friends and we all commented on one another's blogs. Thomas I like comments.

Comments 220
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Collaborating and Investing in Green Innovations | Justin Levy

Justin Levy

For example, the transportation industry is continually looking into new travel routes and alternative forms of fuel that will enable to not only reduce cost but also reduce their carbon footprint. Two main groups have formed over the past couple years: Eco-Patent Commons and Green Xchange.

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The Joint Chiefs of Staff 2010 Social Media Strategy | Justin Levy

Justin Levy

We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media. But, what we don’t usually get to learn about is how these groups organize their social media efforts. We have even seen how some branches of the military, such as the Air Force , are using social media.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

He’s done his homework on this one as it’s filled with a ton of real world examples of how a handful of businesses have won and lost in the social media game. I can't speak for Erik, but perhaps articles like the Boeing example are one of those. I just purchased Socialnomics and am just reaching the third chapter.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. One great example this year has been Blame Drew’s Cancer.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

However, to start with we’re going to hit the big three to give some examples and ideas. Check out other fan pages and groups that are based in your niche and have some bearing on you or your company. You want your communications to be genuine and the value of what you’re bringing to the table to be very apparent.

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