Justin Levy

JULY 1, 2010

Let’s use the iPod as an example. This is also where happy customers along with not so happy customers do the marketing on behalf of the brand. They will influence the buying decision more than any form of traditional media. Everyone remembers the TV ad featuring the dancer with white ear phones playing Are You Gonna be My Girl !

Retail 191

Retail Fashion RSS Advertising 191

Justin Levy

JULY 3, 2010

For example, what questions would you ask of a foreign hotel the next time you are making a reservation for a business trip. Even if you purchase a UK mobile with, say Vodafone, for example, then as soon as you leave UK jurisdiction (airspace, territory etc.) I know this may sound trite.

Hotels 182

Hotels Travel Flickr Tweetdeck 182

Justin Levy

JULY 27, 2009

For example, I should be able to read the articles regarding President Obama ‘s push for health care, watch associated YouTube videos, and then also see what others are saying about it. I’m never happy with anything in its current form, even if it is serving my needs. I like shiny. I like new. I like tweaking.

News 113

News Google Twitter Google Reader 113

Justin Levy

JUNE 21, 2010

This allows Gatorade to fuse multiple sources of data and make real-time decisions based on how, for example, a marketing campaign is being received by the community. Yes, it actually looks like a real command center with most of the gadgetry that I daydream about having in my office. link] justinlevy Ha!

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Justin Levy

AUGUST 3, 2009

Check out this video as an example. Not only does the website offer the ability to look at an overview of all Federal IT investments and projects, it allows you to drill down by department as well. Another interesting feature of the site are the interactive trend graphs. You can also grab the CSV files or pull in the RSS feeds.

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Overview RSS Project Delicious 113

Justin Levy

MAY 9, 2010

During the webinar you’ll: Gain an understanding of the new media market and its benefits Learn why email marketing is the digital glue and how it easily integrates with social media Take away strategies and tools for measuring results and using them to optimize future campaigns Have access to examples of real-world marketers using these channels (..)

Social Media 100

Social Media Upcoming Marketing Committee 100

Justin Levy

JUNE 27, 2010

To take a stand, to speak truth, to lead by example. Many times we don't see it in the moment but later we do if we look back and connect the dots. So what drives me? Not sure which life events shaped it but I've always had a desire to just do good and help others. How will I be remembered? Those type thoughts.

Airlines 237

Airlines RSS Questions Feed Reader 237

Justin Levy

JULY 12, 2009

For example, I love that with New Marketing Labs I get to hang out with really cool companies at their offices. If you ever read this blog, follow me on Twitter or any of the other number of networks I’m on, you’ll quickly realize that I am fascinated by anything that’s behind-the-scenes. Guess what?

Transportation 124

Transportation RSS Organization Wikipedia 124

Justin Levy

NOVEMBER 28, 2009

For example, I use Google Docs for documents that I want to share with others or that I want to be able to access any time (in addition to tools like Dropbox ). While the launch of Google OS is exciting, and plenty of blogs have covered the launch, it does bring about the question of living in the cloud.

Google 100

Google RSS Feed Reader Creative Commons 100

Justin Levy

JANUARY 12, 2010

With this example of Coke, and a few others I've collected, I'll be well placed to help the companies I work with to sort their values, and requirement out quickly – rather than take ages to agree clarity. Here few companies have social media (SM) policies. That’s why I [.] link] SEO packages Brilliant !

Policies 124

Policies Social Media Guidelines scribd 124

Justin Levy

OCTOBER 12, 2009

As part of his presentation Chris asked if he could use the restaurant as an example and do an analysis of our ROI. But, one thing we never did was break out and track those individual efforts between the website, social media, and other areas we were spending our time online.

ROI 140

ROI Social Media Analysis Discount 140

Justin Levy

AUGUST 4, 2009

I plan on showing you how to build a marketing plan with Facebook as an integral part of that plan, best in class examples, case studies and a ton more. This won’t be a gimmicky “you should join Facebook&# -type book. I want this to be the type of book that might get you to look at Facebook through a different lens.

Facebook 157

Facebook Marketing RSS Feed Reader 157

Justin Levy

JULY 14, 2009

Mashable’s Summer of Social Good campaign, for example, has a widget that does both. When Drew Olanoff was diagnosed with cancer, for example, he created Blame Drew’s Cancer , a campaign that encourages people to blow off steam by blaming his cancer for bad things in their lives using the Twitter hashtag #BlameDrewsCancer.

Social Media 100

Social Media MySpace Widget Flickr 100

Justin Levy

JUNE 26, 2010

All examples of people who are extremely gifted athletes. A great example of doing advanced work is in planning a presidential event. In sports there are athletes who people, including me, think were born to play their given sport. It’s hard to do advanced work for something you can’t measure. Thanks for sharing!

Sports 200

Sports RSS Feed Reader Eventful 200

Justin Levy

JULY 6, 2010

It helps drive me and provides me examples of what others are doing. Why I Consume So Much Besides the many reasons I’ve already listed, I view consuming information as part of doing the advanced work. Thanks for the reminder!

RSS 216

RSS Overview Journal News 216

Justin Levy

SEPTEMBER 7, 2009

I think this is a great example of a brand thinking outside the box. BUT, any true Jay-Z fans will notice that, in the span of one minute, the commercial seamlessly takes you through most of Jay-Z’s album covers. Most commercials, especially for upcoming music albums, are sheer promotion for the album. It's such a great commercial.

Upcoming 124

Upcoming RSS Feed Reader Creative Commons 124

Justin Levy

DECEMBER 6, 2009

Great example of how innovative use of new media can reap rewards. link] CraneyMC Real life example of SM at work. It surpises me that more restaurants don't follow your example, but I'm sure they will soon enough. I wish you continued success and if I ever leave the Midwest, I'll come visit.

Social Media 153

Social Media Case Study Marketing Study 153

Justin Levy

JULY 13, 2009

For example, I will post my Facebook link on Twitter or vice versa. So, today I want to run a subscription drive but I want to do it a little different. I want to run a “connection drive&#. I routinely will encourage people to find and connect with me on different platforms. This allows me to learn more about you. Are we connected?

Feed Reader 113

Feed Reader Delicious Google Reader RSS 113

Justin Levy

AUGUST 8, 2009

Need some other examples of people who are keeping their ear to the ground and listening to their customers? Tony Hsieh of Zappos is a perfect example. A great example of why AMEX continues to be far above other credit card companies in my book! Think you would win them over? Think you would create brand loyalty ?

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Loyalty Comments Video Team 174