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Blog World 2010 Recap – My Notes and Experiences

Kikolani

Get in 10 minutes early, start building up energy by giving an overview and what they will get at certain time intervals of the webinar (free download 45 minutes in, special deal they can’t miss at end). Hubspot is a great example – they give great content, build audience trust, then pitch product in the last 15 minutes.

Meeting 141
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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Now how does anybody actually see it or watch it or listen to it or download it or know about it? They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys. You can integrate Disqus if you want to add commenting to your hub. That’s the call to action here.