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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

And they’re doing SMS, which is fascinating. I think the same is true for SMS. ” So SMS is really powerful. Also, there are probably fewer types of content formats for B2B where you have to think about, “Okay, am I going to be informational or educational in my content? Community is interesting.

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20 Types of Digital Marketing that Works

Social Media Marketing

These collaborations can involve giving away unique discount codes, sponsored blog posts or prize draws for the influencer’s audience, to build some buzz around the brand. Mobile Marketing Mobile Marketing reaches people via SMS, social media, websites, emails and mobile apps. It is a win-win marketing strategy, if done correctly.

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

To receive discounts and promotions. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. Have you experimented with discounts and promotions on your Facebook page? Error type: Your comment has been saved. And here it is. They really, really like us," but its not surprising.

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Should You Use a QR Code?

Waxing UnLyrical

Perhaps a coupon for a free sample, or a discount code? Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. I scanned the code and waited to see where it would take me.

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