Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Others, bound by the unstable economy, prefer deep discounts and bargains. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.

Retail 217

Retail Discount Loyalty Mobile 217

Audiense

NOVEMBER 8, 2017

Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance. Who are the Cyber Monday consumers? Targeting the unseen has always been a concern.

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Sample Samples Discount Influencer 79

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Implementation. Promotions/Offers. Customer Profiling. Reverse Auctions.

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SMS Strategy Marketing Discount 187

Hootsuite

JULY 6, 2022

You can also give them a personalized code they can offer to their followers for a discount on your brand. But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go. Turn your Shopify store visitors into customers with Heyday, our dedicated AI chatbot app for retailers.

Instagram 117

Instagram HootSuite UGC Influencer 117

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). For instance, sales price and discounts had a strong influence as did quality and selection.

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CPM Discount Buy Cost 60

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Convince & Convert

JULY 17, 2015

The Dangers of a Discount Mentality. The most common way to build affiliate networks is to use discount sites. While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand. So how do you know the difference? Well, not necessarily.

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Publishing Quantcast Affiliate marketing BuzzStream 60

Convince & Convert

JUNE 25, 2014

In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. For example, let’s say you’re building a mobile loyalty list to drive customers to retail. I know a lot of brands that are not “discounters”. Let’s look at an example: Say your AOV is $100.

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SMS Campaign Mobile Marketing 166

Hootsuite

FEBRUARY 22, 2022

A coupon code with a discount is a great way to motivate followers to check you out while tracking affiliate sales. Monitor the ROI of your affiliate marketing program. Programs from big general retailers like Amazon and Walmart can be an easy way to get into affiliate marketing for beginners. View this post on Instagram.

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Affiliate marketing Social Media Tips Marketing 130

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 98

Retail Social Media UGC How To 98

Convince & Convert

MARCH 18, 2016

One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more. “Click here.”

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SMS Tips Marketing Discount 60

Convince & Convert

DECEMBER 5, 2011

They are the automation package for information marketers, professional services firms, and smallish retailers and e-tailers. Reporting, ROI and Costs. While the software itself is almost uniformly excellent, I believe Infusionsoft’s real advantage is their focus.

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Marketing Software ROI Small Business 117

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. That’s what the retail payment platform Square does here. Here’s a look at your options : Image source. Image source.

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Examples Facebook B2B Instant Messaging 246

Proactive Report

JULY 3, 2011

Don’t discount Twitter – a recent Forrester study challenged the conventional view by stating that Twitter followers may have the potential to be more valuable than Facebook fans in the future. There is real ROI in mapping your social graph and making it possible for your stakeholders to share your content.

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Social Graph Hubspot StumbleUpon Digg 104

ProBlogger

JANUARY 31, 2016

The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Yet, despite these encouraging numbers, a laughable small number of businesses are using this first-class ticket to successful marketing : Only 39% of retailers will personalize product recommendations via email.

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Conversation Mobile Retail iPad 31

ProBlogger

OCTOBER 25, 2016

You have value, avoid discounting yourself and instead think about how you add value. Providing brands with estimated ROI (return on Investment) tables can help you seal the deal! For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer & Online Retailer.

Advertising 20

Advertising Blogger Influencer Retail 20

Writtent Blog

MAY 10, 2021

If the money you receive can have an ROI or return on investment over time, you may need to sign an investment agreement between your company and the parties investing funds. Students from all WICHE member states are eligible to request the WUE tuition discount.

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Policies Microsoft Health Care Resources 40

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Prove your ROI by increasing sales through social. Paid : Conversion rate, return on ad spend (RoAS), cost per conversion.

Social Media 140

Social Media UGC Analysis Conversation 140

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

As the relationship between agencies and brands has grown increasingly fragmented in the digital age, agencies have grown extremely hungry to prove their value by delivering incredible ROI to their clients. Marketer A will likely reap the rewards, while Marketer B limps back to the retailer with mediocre results. Media Buy Efficiency.

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Engineering Retail ROI Buy 183

Kikolani

SEPTEMBER 17, 2015

This quiz brought in new email subscribers at the cost of $3.80 (originally $6) each, and generated about 263 leads a day, nabbing them a 426% ROI in contrast to their original 233% that they started out with. That’s almost double the ROI! Discounts/Coupons. Retailers specifically love giving out coupons.

Social Media 60

Social Media Discount Forums Reddit 60

Hootsuite

AUGUST 17, 2020

But B2C retailers aren’t the only industry focusing on social advertising. offer them a substantial discount, and direct them to a frictionless landing page using Instagram Shopping. Paid social is experiencing an uptick, according to eMarketer , as users get more comfortable with the idea of buying directly from their social feeds.

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Organization Social Media Strategy How To 145

Keyhole.co

NOVEMBER 18, 2021

To prove the ROI, you can download comprehensive reports. Grin generates discount codes and affiliate links. You can access ROI at the program, campaign and individual level. Reporting and analytics – Get a clear view of your campaign ROI, impressions, reach, media engagements and total earned media value.

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Influencer Campaign Tools API 124

Proactive Report

FEBRUARY 7, 2016

A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. Sales staff in retail outlets. and, of course, KPIs. Q5: How do we tie our KPIs to business objectives?

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Content RFP Metrics Case Study 40

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example. Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see.

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Facebook How To Marketing URL 279

Convince & Convert

AUGUST 10, 2010

Perhaps not, but that audience size shouldn't be entirely discounted either. McCann , Viral Heat Did you enjoy this blog post? I use this example: The USA Today has more audience than the Washington Post. But does it have more influence? link] jaybaer Bingo Margaret.

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Social CRM Influencer Klout Social Media 133

Convince & Convert

JUNE 24, 2014

Consumer shopping habits have most certainly changed over the years, with many consumers becoming more price-conscious and opting to purchase one brand over another if they are offered some sort of a discount coupon. A staggering 91% of coupon redeemers have said they will purchase from a retailer again after they have been offered a coupon.

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Campaign Discount Retail How To 160

Webbiquity SMM

JANUARY 17, 2011

40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), and 30% said it was to get updates on upcoming sales. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% 80% read blogs.

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Research Social Media B2B Marketing 210

agora pulse

MAY 6, 2020

Nike showed us how it adapted and aimed to provide value to fans with discount codes, free online workouts, and more than $17.5 Related: Download our FREE How to Prove Your Social Media ROI guide. Before you start slashing costs and giving discounts, you should understand how doing so will affect your bottom line. Or 30 to 60.

Social Media 106

Social Media Tips Discount Price 106

Sprout Social

JANUARY 26, 2021

Instagram keeps building up its capabilities for businesses, and as more ecommerce , retail and CPG brands embrace the Shopping aspect of the platform , it’s critical for businesses to deliver customer service where the path to purchase began. Surprise and delight them by sending exclusives, discounts and sneak peeks directly.

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Template Templates Instagram FAQ 135

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Also, highly recommend his book, The Social Media ROI. You expand it.”

Twitter 196

Twitter B2B Crowdsourcing Consultant 196

Convince & Convert

APRIL 7, 2010

This is where 4SQ needs to work a bit hard imho @joel_hughes [link] Brent I see FourSquare in two ways: From a marketer’s standpoint (and I know the positives (like those listed in this post) and what can be done, but here are some of my hang-ups): 1) There is a limit to the freebies, giveaways and discounts that can be offered.

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Foursquare Analysis Consultant Mobile 150

Later

MAY 8, 2019

Until today, shoppable posts were only available to retailers driving sales from their accounts. This opens up a huge opportunity for online retailers and e-commerce brands to tap into new audiences and show off their products to a really wide and engaged audience of over 200 million people each day. Yep, you read that right!

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Fashion Instagram Influencer UGC 83