Small Business Mavericks
AUGUST 17, 2012
One thing retailers off line have grown mighty adept at is cross-promoting. Online retailers can get in on the cross-promotion game as well. Perhaps the best online retail store at cross-promotion is Amazon. Buy two books by the same author and you get them at a discount. Have you shopped there lately?
Small Business Mavericks
DECEMBER 18, 2011
This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. If the shopper finds what they are looking for, instead of buying it in the store, they will go home and order it online, get a discount for using the app and avoid paying sales tax.
Small Business Mavericks
FEBRUARY 2, 2012
leaving the retailer with $7.50 Through Twitter (and Facebook) you can announce short deals; for example, you can offer a decent discount for all lunchtime (11:30 am – 1:30 pm) transactions. In this case , they failed to put a cap on the number of coupons sold, and when Groupon sold 450, the cost was enough to break the business.
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