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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

Here are common strategies to consider: Discounts and Rewards. Discounts and rewards are ideal for customers whom you want to reward for making a purchase. Discounts, exclusive deals, or free gifts can push your existing customers to refer new people to your service. Make it personal, and skip the discount.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. You can also give them a personalized code they can offer to their followers for a discount on your brand. What is Instagram eCommerce?

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5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

On the other hand, REI has to close its retail stores and turn off online sales to truly deliver the message of this campaign, and that means they are getting no store traffic or website sales on one of the biggest shopping days of the year. The Multi-Channel Approach refers to an all-out assault on all channels, pushing deals and content.

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How different generations use social media: A complete guide

Sprout Social

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. For example, clothing retailers have launched recycling initiatives in response to consumers’ desire to reduce their carbon footprint.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Along with collaborating with Gen X creators, the nonprofit’s posts are peppered with ‘80s and ‘90s cultural references and relatable content. Along with using younger imagery, the turnaround campaign was centered around creators and influencers, offering promos and discount codes. The nonprofit engages with 20-50+ year olds.

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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Creators then refer traffic or sales for a commission, tracked through a unique user code or link. This means paying a commission to the last affiliate who refers someone to your site before they buy.