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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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SMS Marketing ROI API 87
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Should You Use a QR Code?

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Perhaps a coupon for a free sample, or a discount code? Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? But here’s the thing: QR codes are only cool to other marketing-minded people.

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SMS Sample Samples Campaign 264
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