Convince & Convert
JUNE 25, 2014
For example, let’s say you’re building a mobile loyalty list to drive customers to retail. We had a cross-functional team that included members from teams responsible for retail, in-store signage, digital creative, email, IT, social media, promotions, the discounts budget, as well as 2 external teams. I worked for one of them.
Convince & Convert
APRIL 7, 2010
There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.
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Webbiquity SMM
JUNE 6, 2011
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Hertz, the mild-mannered tech geek who, when needed, morphs into superhero Wireless Woman. He is an inspiration to his followers.
Convince & Convert
AUGUST 25, 2010
What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses. Experience=trust + loyalty, the formula is simple yet solving it takes work.
Techipedia: Tamar Weinberg
DECEMBER 15, 2009
Reply Tamar Weinberg December 16, 2009 at 11:17 am Michelle, I’m by no means trying to discount SEO as a tactic. I don’t discount that at all. Reply Tamar Weinberg December 17, 2009 at 3:39 pm Andy, regardless of how you are attempting to discount the campaign methodology, these opportunities exist. Both take time.
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