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Foursquare Teams Up with American Express

Mindjumpers

According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. They want to attract the younger and more tech savvy generation, which shows that the credit card company is eager to follow consumer trends and get on board the social networking train.

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The Reality Behind the Check-In Hype [infographic]

Mindjumpers

Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Facebook has of course been good at picking up on media trends as they launch their own LBS service in Facebook Places in August 2010. Foursquare Teams Up with American Express.

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Gamification: Why Play?

Mindjumpers

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Tweet A couple of weeks ago, I wrote a blog post about how people spend their time online.

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Why Foursquare’s Content Opportunities Are Awesome

Firebelly

No question that Foursquare’s continued usage growth makes it the most talked about location-based services for brands. Some other benefits (beyond content through tips) that Foursquare offers include: Engagement – especially effective when they’re done in real time or fairly quickly. Read it here.

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3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Just think of the last time you stopped at a convenience store or grocery and used your customer card to receive in-store discounts, or accumulated enough points on your key chain card to get a special discount at your favorite clothing store. Loyalty apps don’t just stop with members-only discounts, however.

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How Social Commerce Is The Next Wave In Mobile Apps

Small Business Mavericks

In other words, take Groupon and marry it up with Foursquare and you have Armadealo. Your customers can receive discounts and deals on their smartphones as they enter your store. There’s one service called Armadealo that allows small businesses to offer location-based coupons for mobile customers. Then there’s Shopkick.

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Baskin Robbins Sells 31-Cent Scoops With Smart Social Media

Socialized

We converse through many online platforms including Twitter, Facebook and Foursquare, but are always looking for new ways to strike up a conversation with our fans. Andrew : Word of mouth marketing is one of the top trending ways that people get news. Twitter users can @reply the handle or retweet a post at the click of a button.