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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Leveraging the “On Hold” Experience. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Leveraging the “On Hold” Experience. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment.

CSR 126
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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

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How to Steal the Next Billion Dollar Website Idea: A Case Study

Viper Chill

On the back of a recent $50M investment, FiveStars has a concept that isn’t too far removed from Groupon but done in a way that Foursquare really should have taken advantage of. You download their app and it shows you businesses local to you that offer rewards and discounts for eating there. The only problem?