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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

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Fetching Friday – Resources Mashup, November Discounts & Life on Facebook

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a great discount code for November, and life on Facebook on kikolani.com. November Discounts. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help! Some brands (usually commerce brands!)

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Try offering an incentive (like a gift card or a product discount) to encourage people to share video content with you. While there’s no hard-and-fast definition of “short-form” or “long-form,” short-form video is generally considered anything from 5 – 90 seconds long. Consumers say they find this type of video content to be 2.5X

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Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Keyhole.co

Instagram Stories also offer a range of interactive features such as polls, questions, and quizzes, while Instagram Posts don’t have such interactive options. Instagram posts are the bulk of Instagram content. These are the traditional square photo and video posts that appear in your follower’s feeds. They only last for 24 hours.

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How to Create Exciting Content Post Holiday

Ignite Social Media

In fact, many can’t resist a discount or special promotion in their feeds. If your brand is able, offer followers exclusive discounts and promotions so they can nab the items they left out of their shopping carts during the holiday rush. Press pause on the updated marketing strategy and expensive new campaign. Now’s your chance!

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.