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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

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Fetching Friday – Resources Mashup, November Discounts & Life on Facebook

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a great discount code for November, and life on Facebook on kikolani.com. Facebook’s EdgeRank and how to stop it from filtering out your friends in the news feed. November Discounts. The Resources Mashup. Blogging / Writing.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A Curated Feed of Only UGC (aka Instagram Feature Accounts) .

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Today, our social feeds are packed full of videos, which means they no longer have the same built-in “wow” factor. Consumers say they find this type of video content to be 2.5X

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Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Keyhole.co

These are the traditional square photo and video posts that appear in your follower’s feeds. Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. However, you can keep selected stories forever in your feed by using the Highlight functionality. They only last for 24 hours.

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How to Create Exciting Content Post Holiday

Ignite Social Media

If your feed is full of static images, incorporate more videos into your content mix. New year, new feed, as the old saying goes. In fact, many can’t resist a discount or special promotion in their feeds. Press pause on the updated marketing strategy and expensive new campaign. Now’s your chance!

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.