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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. You are likely seeing messages from Facebook about your custom audiences shrinking. If someone opts out of iOS tracking, Facebook will receive the highest ranking event from a given visit. Now that Apple has launched iOS 14.5

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion.

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3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Just think of the last time you stopped at a convenience store or grocery and used your customer card to receive in-store discounts, or accumulated enough points on your key chain card to get a special discount at your favorite clothing store. Loyalty apps don’t just stop with members-only discounts, however. Earn Points.

Loyalty 177
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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

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How to Create a Facebook Business Page

agora pulse

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business.

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

Mobile 107
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How Social Commerce Is The Next Wave In Mobile Apps

Small Business Mavericks

That’s why you are seeing a surge and a merge in the social and the mobile app spaces. Social commerce is one area where mobile apps and social media are merging for the benefit of the customer. There’s one service called Armadealo that allows small businesses to offer location-based coupons for mobile customers.

Mobile 98