Small Business Mavericks

MARCH 26, 2013

The best “thank you” is a valuable freebie or discount. Ask the right questions and you can get invaluable feedback before you spend the money. Don’t forget to thank your survey respondents. If you offer an incentive for taking your survey, you are more likely to get the feedback you desire.

Survey 102

Survey Discount Metrics Cost 102

Small Business Mavericks

DECEMBER 2, 2013

Besides these big changes, you add personalized search to the mix, undisclosed social signals, and inbound links being discounted left and right, it might seem like SEO is broken. Absence of data means webmasters have to go elsewhere for the information they need – if they get it at all. But it’s not.

SEO 98

SEO Metrics Discount Analytics 98

Small Business Mavericks

JANUARY 14, 2013

Present deadlines on your specials and make special deals just for your Facebook friends, or offer a Twitter-only discount. Motivating customers – Sometimes all they need is a nudge to make the move. Deadlines work wonders. Social media is more than just a meeting place. It’s a tool. Use it well and it will reward you.

Social Media 105

Social Media Discount Small Business Meeting 105

Small Business Mavericks

OCTOBER 11, 2012

Offer a refund, a discount, or a freebie the next time they visit. Most people don’t just complain because they want to complain. They complain because there was a real issue. That’s an opportunity for you to make the customer happy again. Customer complaints are a customer service and reputation management opportunity.

Social Media 110

Social Media Reputation Discount Issues 110

Small Business Mavericks

NOVEMBER 26, 2012

Mark everything in your store down 10%, or give a discount for a minimum purchase order. So what happens if you own an online store and haven’t planned any specials for Cyber Monday like your competition has? Does that mean you’re left out? Not necessarily. Why not throw together a last minute sale? This is easy.

Discount 98

Discount Newsletter List Social Media 98

Small Business Mavericks

MAY 31, 2011

Link diversity – If you keep tweeting to the same domain over and over again, the search engines will consider that a spam account and likely discount all your links. Link in your profile – The link in your profile likely passes link juice. Your overall social authority – Your social graph overall is very important.

SEO 168

SEO Twitter Social Graph Reputation 168

Small Business Mavericks

NOVEMBER 28, 2012

But I also think it might mean that more businesses offered discounts and specials so customers could get more value for their money. Cynthia Boris says it means customers are finding ways to get more value for their money. That’s obvious. Customers are always doing that. However, I have nothing to back that up.

Mobile 98

Mobile Discount Social Media Data 98

Small Business Mavericks

JUNE 9, 2012

But don’t discount the personal account of your employees. I think many businesses – even small businesses – can benefit by allowing their employees to participate in social media as well. They also represent your company online.

Social Media 98

Social Media Discount Guidelines Small Business 98

Small Business Mavericks

SEPTEMBER 5, 2013

Present them with an irresistible offer – a freebie, a discount, something to incentivize them giving you their e-mail address. Promote your offer – It’s best if you offer something in return for your prospect’s e-mail. People generally don’t want to give you their personal information for nothing.

System 98

System Discount Small Business List 98

Small Business Mavericks

NOVEMBER 12, 2012

Your customers can receive discounts and deals on their smartphones as they enter your store. There’s one service called Armadealo that allows small businesses to offer location-based coupons for mobile customers. It’s the first of its kind. In other words, take Groupon and marry it up with Foursquare and you have Armadealo.

Mobile 98

Mobile Foursquare Small Business Discount 98

Small Business Mavericks

JULY 7, 2012

Search them out and send them a discount or other “Twitter-only” offer. Search for people you follow. Here’s another new feature that Twitter offers. If you know that certain customers are on Twitter and they’re following you. Write a blog post and post it on Twitter.

Twitter 93

Twitter Marketing Discount Hashtag 93

Small Business Mavericks

AUGUST 17, 2012

Buy two books by the same author and you get them at a discount. On some items they’ll offer you a special price if you buy a like product. They do this on books and videos for sure. That’s good cross-promotion. Online, how you cross-promote has a lot to do with your technology.

Retail 98

Retail Discount Buy Price 98

Small Business Mavericks

MAY 16, 2014

Establish trust by opt-in, privacy-led approaches where the customer chooses to share their data in exchange for rewards or discounts they are interested in. People hear about security breaches and identity theft all the time and it scares them. The more they get value for their loyalty, the more trust is established.

Data 98

Data Loyalty Policies Privacy 98

Small Business Mavericks

FEBRUARY 17, 2012

One of the most popular is the ‘like us on Facebook to receive an X% discount’ call to action. They are often the key components of a page when it comes to generating sales. The same principle can be used to build social media follows.

Social Media 101

Social Media Discount Price Features 101

Small Business Mavericks

NOVEMBER 8, 2011

You can create circles for each of your market segments and send out periodic promos to each segment along with coupons, discounts and specials. One of the benefits to doing this is greater targeted marketing. This will become a great way to market and brand your business online through Google. Don’t miss this train.

Google 93

Google Discount Training Facebook 93

Small Business Mavericks

MARCH 25, 2015

offer discounts for students, teachers, military, seniors, etc. Here is his list for links that will drive referral traffic, build brand visibility, and build your reputation: create controversy and get in the news. get contest nomination links. get eco-friendly links. sponsor a meet-up group. host a community event.

Reputation 70

Reputation Discount Communities Hosting 70

Small Business Mavericks

SEPTEMBER 26, 2011

For instance, you could offer a freebie or a discount to people who Like you Facebook, or to people who follow you on Twitter or retweet your content so many times. What are you doing on those sites that no one else is doing? Present an exclusive offer – Make an offer that is available only to users of a specific social media site.

Discount 98

Discount Newsletter Social Media Sites 98

Small Business Mavericks

SEPTEMBER 11, 2015

These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. Provide exclusive content for each social media channel – I’m not saying every post has to be unique, but give your followers on each social media account something unique.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. Provide exclusive content for each social media channel – I’m not saying every post has to be unique, but give your followers on each social media account something unique.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

APRIL 18, 2012

There are a lot of companies that have gone out of their way to virtually buy ‘likes’ – that is, they offer special discounts, prizes, or have giveaways in exchange for gifts. To increase your reach, you need to look at what motivates people to hit that ‘like’ button. One of those tools is the Interests List.

Tools 87

Tools Discount RSS YouTube 87

Small Business Mavericks

AUGUST 28, 2015

Then Google discounted those links. Web directories – Remember when Web directories were all the rage? Everyone wanted to be listed in even the most obscure directories just for the coveted link back to their website. Now, few people want to be listed in directories.

Press Release 70

Press Release Directory Tools Marketing 70

Small Business Mavericks

JANUARY 23, 2012

A smart phone can scan the code and either store it for later use – for example, to claim a discount or deal – or they can be used as a link to a particular web page on the Internet. To begin with, let’s look at QR codes. They are used in a similar way to a bar code.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

JANUARY 10, 2012

This is a mistake that is often found on Twitter – the most successful businesses using Twitter are those that use the site to announce special deals or discounts. Are you interacting on these sites in a way that will develop relationships and so increase sales, or are you simply regurgitating your website data?

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

DECEMBER 18, 2011

If the shopper finds what they are looking for, instead of buying it in the store, they will go home and order it online, get a discount for using the app and avoid paying sales tax. This is not really comparison shopping, it is more of a search for Amazon by users of the app.

Small Business 101

Small Business Smart Phone Price Comparison 101

Small Business Mavericks

FEBRUARY 2, 2012

Through Twitter (and Facebook) you can announce short deals; for example, you can offer a decent discount for all lunchtime (11:30 am – 1:30 pm) transactions. The Groupon deal was clearly not going to favor a small business such as this. Twitter has been an ideal channel for the promotion of coupon type deals.

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

JUNE 14, 2011

According to NCH Marketing Services, “more than 45 million American consumers are now taking advantage of digital coupons” and “search queries for coupons and discounts have increased by more than 50%” since last year. One of the biggest growth areas I’ve seen in mobile marketing is the use of digital coupons. Who uses digital coupons?

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

MARCH 18, 2011

Offer a discount on a future service, present them with a coupon, or make a positive move to resolve the situation amicably. Offer some way to make it up to the reviewer. Offer to resolve the issue in private. If possible, send a private message to the reviewer and offer to resolve their issue in a positive manner over the phone.

Review 79

Review Small Business Case Study Press Release 79

Small Business Mavericks

DECEMBER 31, 2011

Most regular customers will expect your mailings as they are used to getting them, but new customers like the feeling of a welcome letter maybe coupled with a discount coupon in appreciation of their business. Whatever your business is, use that business for all kinds of ideas you can use in a mailing list.

List 105

List Small Business Discount Newsletter 105

Small Business Mavericks

FEBRUARY 11, 2014

It may not be your highest priority, but don’t discount these small jewels. The audience may or may not be the perfect audience for your product or service, but if a moderate percentage of the traffic to a Web property may someday be in the market for your product or service, then you can seek out the branding opportunity.

NoFollow 98

NoFollow SEO Discount Small Business 98

Small Business Mavericks

OCTOBER 23, 2015

One reason is because content mills were churning out low-quality content at bargain basement discount prices, and it ruined the search results. There are a couple of things that changed that caused professional bloggers to realize that short blog posts every day is not necessarily the best marketing strategy.

Content 70

Content Blogger Journal Discount 70