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What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? Academic sites (.edu

Industry 100
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265
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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

10 Great Google+ Pages for Real Estate Professionals – 10 Google+ pages in the real estate industry to check out to see how you can get more out of Google+. Guide To Keyword Research – Part I: Keyword Discovery – Various methods and tools for keyword research plus how to organize your information.

Analytics 118
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

While it varies from industry to industry, most would agree that you want to present a professional page that clearly communicates your company’s values, interests and information. Beef up your LinkedIn marketing by posting relevant company and industry updates. This is also a good time to check in on your industry.

LinkedIn 144
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Conquering Big Industries: My Bulletproof SEO Strategy

Viper Chill

You are here: ViperChill » SEO » Conquering Big Industries: My Bulletproof SEO Strategy Conquering Big Industries: My Bulletproof SEO Strategy Written by Glen, this post has 126 Comments Generally speaking, the more traffic you can get to a website the more money you can make. Home What the F ? Cloud Living Say "Hi!"