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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

How to create a LinkedIn Business Page How to manage a LinkedIn Company Page What is a LinkedIn Business Page? You might be wondering how to get started, what information to include, and how to get started. How to manage a LinkedIn Company Page Creating the Company Page doesn’t mean the work is done.

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How to Use Instagram’s New Support Small Business Sticker

Later

How to Use Instagram’s Support Small Business Sticker. Once you hit publish, your story will be added to a shared Instagram story, so your followers can see it along with other businesses that people they follow are supporting. This is a great way to help businesses reach new customers and stay connected to the people they serve.

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How to Create the Best Google My Business Posts

Hootsuite

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. How to post to Google My Business. Click Preview to see how your post will look, make sure you copy-edit and fine-tune it, then go ahead and hit Publish. Can Hootsuite post to Google My Business?

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Publishing Content Beyond Your Blog

Small Business Mavericks

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You shouldn’t.

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262: How Carolyn Started a Directory to Attract Readers to Her Blog

ProBlogger

The post 262: How Carolyn Started a Directory to Attract Readers to Her Blog appeared first on ProBlogger. How One Blogger Created a Directory that Attracts Readers. Carolyn shares the story of how she created a directory to attract readers to her blog instead of having to chase after them. Starting a Blog.

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How to Leverage the Potential of Blogger Outreach

Kikolani

Identifying and reaching out to online publishers is blogger outreach in a nutshell. Y is a company that has taken upon itself the difficult task of helping its rankings recovers from a Google penalty, and one of the strategies it identifies is publishing content on authority blogs, and getting backlinks from them.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

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