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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Prospective customers may first find you on a social network, in a blog post written by a key influencer in your market space, on a content network like YouTube or SlideShare, in an online business directory, in an online news release, or in any number of other web venues.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Industry Presence (trade association articles, association membership lists or directories, trade show exhibitor lists, industry analyst coverage, etc.).

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Social Media Etiquette: 20 Do’s and Don’ts to Avoid Looking Like an Ass (Directory Journal): I write another social media etiquette handbook , but I really like this version with more general but helpful things to consider when doing that social media thing. Should we call this LIO (LinkedIn Optimization)?

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