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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook. Web presence optimization provides a structured approach for maximizing your “findability” online.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?)

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. 11 Practical Business Uses for LinkedIn, Facebook, and Twitter (GigaOM): Some lesser-practiced tips are suggested here, such as using LinkedIn polls. Social Media: Measurement and ROI.

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