Webbiquity SMM

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo. Share this on del.icio.us.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

DECEMBER 28, 2010

If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Share this on Bebo. Post on Google Buzz.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

SEPTEMBER 13, 2010

When someone is thoughtful enough to link to your blog, show your appreciation: leave a comment on their blog, link to their post from your blog or from Twitter, Digg their post, send them a quick note, do something to affirm the recognition. And you won’t need a visit from Victoria Stilwell. Share this on Bebo.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

JANUARY 14, 2011

Anyone can get on Twitter and follow Ashton or Oprah. These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page. Share this on Bebo.

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a. Share this on Bebo.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

FEBRUARY 10, 2011

Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. WordPress SEO. Share this on Bebo. Share this on del.icio.us.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g., Rich Meyer.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MAY 24, 2010

Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Tags: Social Media Marketing best practices blogging Facebook myths of social media marketing offshoring risky rules social media marketing costs Twitter. Social media marketing is new.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Share this on Bebo. Subscribe to the comments for this post?

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

APRIL 27, 2010

The top social media tools used across all respondents are: Twitter – 88%. Among experienced social media users, those who have been at it for at least two years, an astounding 96% use Twitter. When asked to look forward, two-thirds of marketers said they plan to increase their use of blogs, Facebook, video, Twitter and LinkedIn.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Post on Google Buzz.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Twitter was the most popular social media channel, with 80% of PR agencies having a presence. Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. PR and SEO.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

JUNE 15, 2010

To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. It’s about narrow but deep rather than broad but shallow. increases over time. Share this on Bebo.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. See the reputation management question below.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

DECEMBER 21, 2010

Twitter, Facebook and LinkedIn groups, community sites (e.g. It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive. Social media provides the mechanism to demonstrate those qualities. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

MAY 30, 2010

The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Share this on Bebo. Subscribe to the comments for this post?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

AUGUST 23, 2010

But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter. That said, there are many aspects of social media that can and should be measured, both to show results and to help guide future activities (e.g.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

JULY 18, 2012

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn.

Google 181

Google Facebook MySpace Privacy 181

Webbiquity SMM

JULY 12, 2010

There is a risk of over-doing things, particularly on Twitter , but as long as your focus is on adding value rather than self-promotion, few followers are likely to complain. There’s no question that blogs (which usually mean WordPress ), Twitter, Facebook and LinkedIn have emerged as the “big four&# social media venues.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

SEPTEMBER 30, 2010

Twitter, identi.ca, Jaiku, etc.). Digg, StumbleUpon, Reddit, etc.). Twitter is a conversational platform, not a broadcasting medium. . • Social sharing sites (e.g. YouTube, SlideShare, Flickr, etc.). Forums and discussion boards. Microblogging sites (e.g. Social bookmarking sites (e.g. Social Media Objectives.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

NOVEMBER 10, 2010

If your Twitter following starts decreasing or your Facebook fans begin to disappear, it’s time to take a hard look at what you’re doing and make changes. In a recent HubSpot survey, more than 40% of respondents said they had landed new customers or generated revenue from Twitter, LinkedIn, Facebook and/or a company blog.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

JULY 18, 2012

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn.

Google 103

Google Facebook Adwords Privacy 103

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

OCTOBER 27, 2010

separate Twitter accounts for support and marketing, separate business-focused and technology-focused blogs, etc.). Twitter) surprisingly came in at #7, with an equal number of respondents calling it “less important&# for the coming year as making it a higher priority. Make sure that social media efforts are sustainable.

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That). Tweet about the video.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 15, 2010

A dead-simple to use Twitter monitoring dashboard; keep tabs on tweets for three phrases, hash tags or Twitter handles. Twitter) and social content sharing sites. Twitter saves “only&# your last 3,200 tweets. It takes a bit longer to install than they claim but isn’t terribly difficult. BackUpMyTweets.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Are Twitter Followers Better Than Facebook Fans?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 3, 2011

promote via Twitter and Facebook) and not-so-obvious (e.g., In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. Is blog marketing dead or just growing up?

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

AUGUST 2, 2010

Ochman b2b lead generation b2b marketing Beth Harte David Meerman Scott Dimdim Facebook HusSpot Liz Strauss Marc Meyer marketing ROI MarketingSherpa online marketing trends Peter Kim Scott Monty Shel Israel Taleo Twitter Unica Unified360 Yvonne DiVita. The others I just think are helpful and interesting. Share this on Bebo.

Report 174

Report Social Media B2B GPS 174