The 4 C’s of B2B Marketing
Buzz Marketing for Technology
JANUARY 19, 2010
I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. Borden published his 1964 article, Concept of the Marketing Mix. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s.
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