You Can’t Manage What You Can’t Measure! Social Media Analytics
Harp Interactive
MARCH 31, 2010
Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Invite / Refer (a friend). Facebook Wall Interaction.
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