Baskin Robbins Sells 31-Cent Scoops With Smart Social Media
Socialized
MAY 21, 2010
Andrew : Word of mouth marketing is one of the top trending ways that people get news. Second, the company takes advantage of social media sharing (a category I use here to lump together Twitter, Digg, Facebook, ShareThis, TweetMeme, etc.) The sharing effect is amplified because people love to share good news or a good deal.
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