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Book Review: Social Media Marketing

Webbiquity SMM

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Eventful, Meetup, Upcoming, etc.). Forums and Message Boards (the oldest and second-most commonly used forms of social media). Social Events (e.g.,

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. To my knowledge they never tried to hide it, and in fact were pretty open about it.

Brands 133