Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. To me this is the most fertile area on which to prove ROI. The trick is you just have to be able to listen and show up to the right conversations! Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. 7 Sneaky Ways to Use Facebook to Spy on Your Competition – Here are some sneaky (or little known) ways to use Facebook to learn more about your competitor’s online marketing strategy. Learn how to use it to generate more traffic to your website.

ROI 126

ROI Social Media Google iPad 126

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Let me explain ….

B2B 256

B2B ROI StumbleUpon Comparison 256

Saying It Social

AUGUST 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Back by popular demand: The Basics of Social Media R.O.I. via The BrandBuilder Blog) Hope everyone who is currently running a social media marketing program or has someone doing it on their behalf watches this video!

ROI 128

ROI Social Media StumbleUpon Digg 128

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. I took a look at the Social Media Marketing research data. – But the ROI on this effort is still squishy at best. Well, almost.

Research 113

Research Report Cymfony Social Media 113

Buzz Marketing for Technology

NOVEMBER 17, 2010

It’s a great double sided ROI story for Social Customer Support. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

Brands 243

Brands Reputation ROI Case Study 243

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I have been an avid iPhone user almost since the day it came out. Bravo AT&T!

iPhone 258

iPhone Reputation B2B Social Networking 258

Idaconcpts

SEPTEMBER 17, 2010

This is a common question that online marketers ask themselves everyday. Online marketers are always experimenting on how to deliver the most effective messages across Twitter and Facebook. US online marketers suggest that Twitter followers provide a better ROI than Facebook fans. Winner: Twitter followers. Tweet This!

Twitter 158

Twitter Facebook Technorati StumbleUpon 158

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. There are dollars sitting in your pipeline just waiting to show your marketing impact – what I like to call the shadow pipeline. It’s a highly considered purchase.

Proposal 171

Proposal StumbleUpon Digg Project 171

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan. Submit your link to Delicoius, Stumble, Digg and Reddit etc. Here are some tips on optimizing one with the other. SEO for Social Media.

SEO 313

SEO Social Media URL Engineering 313

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface.

Social Media 168

Social Media Marketing Small Business Cost 168

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Chad Richards is the Social Program Manager at Firebelly Marketing. Have a great weekend everyone! View an alternate.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Responsibilities. Qualifications/Skills.

Engineering 100

Engineering Marketing Skills Analysis 100

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. Share this on Bebo. Tweet This!

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Bill Hartzer

MAY 18, 2010

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing.

Engineering 112

Engineering Conference Marketing Hotels 112

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles.

Social Media 191

Social Media Research ROI Technorati 191

Kikolani

JANUARY 3, 2013

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. That is a HUGE difference and surely marketers must now tap into these 92%. Digg Digg is an all in one social sharing plugin for WordPress. Why is this so? That is where Commun.it Related Posts.

Tools 151

Tools Digg Nielsen Klout 151

The Marketing Blog

DECEMBER 24, 2009

I think ROI should always be a consideration but I don’t think it should be the only consideration. [In In a presentation by Aaron Julius Kim about ROI]. In a presentation by Aaron Julius Kim about ROI]. Market Predictions Vary so Greatly? Share this: StumbleUpon Digg Reddit 5 Comments Filed under Web 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Kikolani

OCTOBER 10, 2011

5 Tips for Better Affiliate Product Reviews – Better reviews lead to increased affiliate marketing commissions. Digg Marketing Guide – This post will help you learn to use Digg for sharing your awesome content with a larger audience. Writing Around the Web – Social Media ROI, Google+, and Local Search.

Analytics 113

Analytics SEO Social Media Google 113

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Mindjumpers

MARCH 22, 2012

Make better, more efficient data-driven decisions in your social media marketing program. Currently this is limited to Google+ and those signed up to the company’s Social Data Hub such as Disqus, Blogger, Digg, Reddit and TypePad. The State of Social Media Marketing– Annual Survey Report.

Analytics 239

Analytics Report Google Disqus 239

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

The Marketing Blog

DECEMBER 10, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Understand Social Media as a Philosophy and its application as a Culture. The scope of my blog-posts span across the Enterprise 2.0

Social Media 138

Social Media Web 2.0 Startup Case Study 138

Techipedia: Tamar Weinberg

JULY 21, 2009

If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. Update: Ely Rosenstock has a different take on customer service.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!

ROI 258

ROI B2B Social Media Press Release 258

Bill Hartzer

DECEMBER 1, 2009

HighPoint Search Marketing. Elite SEO Marketing. Bruce Clay Inc. 1st on the List Promotion Inc. High Position Limited. Direct Hit Solutions, Inc. Peak Positions, LLC. First Page SEO. PageTraffic. First In Search Inc. and “How many of your top industry keywords rank in the top 10?” &#. Subscribe to the comments for this post?

Engineering 105

Engineering comScore SEO Technorati 105

Kikolani

NOVEMBER 10, 2011

Social shares including tweets, likes, +1′s, stumbles, diggs, engages, and votes on other networks. First Place in the Famous Bloggers / Comluv Blogging Contest with the post “ Strengthening Article Marketing with CommentLuv Links.” Benefits of Blogging – Developing SEO & Internet Marketing Skills.

How To 124

How To Digg SEO Blogger 124

Bill Hartzer

MARCH 15, 2010

And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else in the search engine marketing industry to tell you about the benefits of search engine optimization. It’s about optimizing your website marketing plan so that your website delivers ROI.

Engineering 130

Engineering Adwords Directory CPC 130

Kikolani

OCTOBER 12, 2010

Benefits of Blogging This five part series covers the benefits of blogging, including having a worldwide audience, building a community, strengthening your interests, learning Internet marketing skills, and becoming an authority in your niche. Blog Marketing. Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO.

Postrank 130

Postrank Social Media StumbleUpon HootSuite 130

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

The Marketing Blog

AUGUST 3, 2010

The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. E.g. it could be a need arising from your marketing function or from HR or from operations. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152