Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Share this on Reddit.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 This is the kind of innovative techniques marketers and agencies will need to be honing over the next few years. Share this on Reddit. Tweet This!

B2B 273

B2B Advertising CPC Marketing 273

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Share this on Reddit. Let me explain ….

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Reddit.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Idaconcpts

SEPTEMBER 17, 2010

Another Dilbert cartoon on social media marketing. Share it on StumbleUpon. Share this on Reddit. Tags: Twitter facebook vs twitter social media marketing dilbert dilbert on social media managers dilbert on using facebook and twitter as marketing tools dilbert takes on social media managers twitter vs facebook.

Tools 154

Tools Twitter Technorati Facebook 154

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Share this on Reddit. Share it on StumbleUpon.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Share this on Reddit. Share it on StumbleUpon.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? Seeing and getting data in real time, with a closed loop return on marketing dollars invested system.

Marketing 197

Marketing StumbleUpon Digg System 197

Idaconcpts

SEPTEMBER 29, 2010

Share it on StumbleUpon. Share this on Reddit. Tags: Apple iPod Touch ipod touch ipod touch marketing lost ipod touch. Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share this on del.icio.us. Share this on Technorati.

Technorati 121

Technorati StumbleUpon Marketing Digg 121

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share this on Reddit. Share it on StumbleUpon. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010.

B2B 174

B2B Mobile Marketing Foursquare 174

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share this on Reddit.

Trends 187

Trends Social Media Marketing Technorati 187

Techipedia: Tamar Weinberg

JANUARY 11, 2008

As Digg becomes more of a social network and less of a social news network (or a hybrid that incorporates both elements), it has a lot of obstacles it needs to face. As Digg becomes more of a social network and less of a social news network (or a hybrid that incorporates both elements), it has a lot of obstacles it needs to face.

Digg 100

Digg Privacy MySpace Yahoo 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Share this on Reddit. Share it on StumbleUpon. Related posts: Spray and Pray Marketing 2.0 Tweet This!

B2B 173

B2B Content Marketing Syndication 173

Idaconcpts

OCTOBER 15, 2010

idaconcpts.com has entered the race for Best Marketing Blog. Sign up and give your vote to idaconcpts.com in the Best Marketing Blog category. Share it on StumbleUpon. Share this on Reddit. Tags: Blog marketing Blogger's Choice Awards blogger's choice awards. Email this to a friend? Share this on Facebook.

Technorati 128

Technorati StumbleUpon Digg Reddit 128

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Share this on Reddit.

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Share this on Reddit. Share it on StumbleUpon. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Share this on Reddit. Share it on StumbleUpon. Tweet This! Share this on Facebook.

Mobile 173

Mobile B2B SMS Marketing 173

Idaconcpts

OCTOBER 28, 2010

As a token of my appreciation, I would like to offer you a free PDF copy of the first 4 chapters of Seth Godin’s Permission Marketing. Share it on StumbleUpon. Share this on Reddit. Dear Readers of idaconcpts.com, Thank you for reading my blog. Stumble upon something good? Share this on del.icio.us.

Technorati 132

Technorati StumbleUpon Marketing Digg 132

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Share this on Reddit. Share it on StumbleUpon. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on del.icio.us.

B2B 206

B2B Social Media Marketing Sample 206

Techipedia: Tamar Weinberg

DECEMBER 20, 2007

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Thoughts on Digg’s Latest Features: Thumbs Up Thoughts on Digg’s Latest Features: Thumbs Up by Tamar Weinberg on December 17, 2007 Share When I was at Pubcon last week, Digg launched its highly anticipated images section.

Digg 100

Digg Review Web 2.0 Upcoming 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Share this on Reddit. Share it on StumbleUpon.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Reddit. Share it on StumbleUpon.

B2B 205

B2B Google Marketing Mobile 205

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Reddit. Share it on StumbleUpon. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tweet This! Share this on Facebook.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Share this on Reddit. Share it on StumbleUpon. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Stumble upon something good?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Reddit. Share it on StumbleUpon. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Share this on Reddit.

B2B 225

B2B Platform Social Media Marketing 225

Techipedia: Tamar Weinberg

MAY 9, 2008

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. The community had to react. Completely.

Digg 100

Digg Sites News API 100

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 188

Social Media Marketing Handbook Engineering 188

Idaconcpts

AUGUST 19, 2010

Share it on StumbleUpon. Share this on Reddit. Tags: Facebook Ads Facebook Advertising Facebook Pages Twitter facebook vs twitter social media marketing twitter marketing facebook versus twitter twitter versus facebook twitter vs facebook. Share this on LinkedIn. Post on Google Buzz. Stumble upon something good?

Twitter 161

Twitter Facebook Technorati StumbleUpon 161

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Mister Splashy Pants quickly became an internet meme, and later the subject of a TED talk by reddit co-founder, Alexis Ohanian. reddit alone was responsible for 20,322 of the votes. Share this on Reddit. Share it on StumbleUpon. Share this on Linkedin.

Crowdsourcing 199

Crowdsourcing Reddit Cause marketing Meme 199

Buzz Marketing for Technology

OCTOBER 20, 2010

Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content. Share it on StumbleUpon. Share this on Reddit. Will Facebook replace your B2B Marketing email system? but I digress …). Email this to a friend? Tweet This!

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235