Advertising, Branding, Buzz Marketing, Content Marketing, Inbound Marketing, Interactive Marketing, Lead Generation, Lead Nurturing, Social Media, Strategy
The 4 P’s to Social Media Marketing
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Ooh I like it.. thanks for sharing those titles as well. A couple to add to my bookshelf.
@ Tracey – good reads all of them – thanks for commenting
Love how you related each back to a book. I know all those books well (obviously in several cases) so it brings home the point. Thanks for including mine! David
@ David – Glad you liked it – I was sensing a common thread between all of those books! – Thanks for commenting
You have good lists. I’ve read two of the four books already, so I plan to check out the others.
The quote “The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible.” is something that holds true in marketing in entertainment and in business relationships.
Buddy Scalera – http://wordspicturesweb.com/?p=639
@ Buddy – and I would argue at dinner parties too (aided by a little wine of course) thanks for commenting
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What can I say, Paul, other than “Amen, brother.” Stories, listen, share value, it’s all so true.
@ Jeff – thanks brother!
Great post. These might be better called The 4 S’s to Social Media Marketing: Stories, Sticky, Shareable and Social.
Content is king, getting everyone within a company to contribute though is not trivial
@Dave – agreed its hard to do – for a starting point – at least if you could identify some thought leaders (say a hand full of them) and get them to start contributing – that will get the ball rolling – IMHO
“no one cares about your product or service but they do care about how buyers have responded to purchasing it”
This may be the best line I’ve ever read.
Thank you!
Great p-p-post, Paul. .. but why 4 P’s?
@Nick – LOL glad you highlighted that line 😉
@Barry – Its patterned after the old 4 P’s so I guess you could consider these the modern day equivalent of the 4 P’s!
Another great post, Paul.
Always good to be reminded that “no one cares about your product or service”. It’s so true.
I was struggling with a similar concept last week (in my case, the four Ps of Social Selling) but I couldn’t think of enough descriptors that started with P! Guess I shouldn’t have limited myself to just one letter :o)
BTW, I have to agree with Brian & Barry that it probably makes sense to call these the 4 S’s of Social Media Marketing, as you mentioned in your 4C’s of B2B Marketing post. My 2 cents.
Keep the great content coming, Paul.
@Marc – you’re right thanks and thanks for commenting
Do they teach these in schools?? Well they should! Especially in the college level. Who better to take advantage of these then those who use them more frequently. If I could clap my hands while typing I would be clapping right now! Bravo!
i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted .