Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

MAY 30, 2010

How social media is like the seventh grade by Training Marketer. You might be a redneck SEO if… by David Leonhardt’s SEO and Social Media Marketing. Who knew a marketing blog could be “visually restorative&# and “enchanting&# ? Comic Relief – The Process by Web Marketing Therapy. SEO, SEM and Web Design.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Eventful 179

Eventful Social Media Technorati StumbleUpon 179

Webbiquity SMM

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 150

Social Media Aggregator B2B Technorati 150

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

NOVEMBER 8, 2010

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Share this on Mixx.

B2B 161

B2B Twitter Committee Technorati 161

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. Share this on Bebo. Share this on Mixx.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

SEPTEMBER 13, 2010

When someone is thoughtful enough to link to your blog, show your appreciation: leave a comment on their blog, link to their post from your blog or from Twitter, Digg their post, send them a quick note, do something to affirm the recognition. To be successful in social media, act more like a friendly pooch than an aloof feline.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Social media marketing is about earning your audience’s attention. So how exactly does a company “listen?&# Tweet This!

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

DECEMBER 28, 2010

And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. Share this on Bebo. Post on Google Buzz.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Mass (as in “mass marketing&# or “mass messaging&# ).

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

OCTOBER 20, 2010

Tags: Social Media Marketing Twitter content sharing grow Twitter followers retweet retweeting social media influence.

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media makes marketing more fun. Leave a comment to share.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Bloggers and content marketers want traffic. Share this on Mixx.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

JANUARY 14, 2011

It can fundamentally change the way companies market their products and communicate with customers. But this strategic approach is, to stay with that metaphor, an approach to determining the depth of the lake, the temperature of the water, and the kind of fish you’ll be swimming with before you jump in. And it will for many businesses.

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

SEPTEMBER 1, 2010

by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Tweet This!

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR can both be used to influence journalists and other influencers online. Smart companies and agencies are putting this together. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board. Share this on Bebo. Share this on Mixx.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. SEO Press Releases Extend Your Coverage by Adventive Marketing. 5 Stars **.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Of course you do, or you wouldn’t be reading this. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Tweet This!

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

OCTOBER 13, 2010

Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Bebo.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

DECEMBER 13, 2010

Media and public relations activities are no longer separate from social media marketing. Make it good. The Media: more than 75% of journalists say they use social media to research stories. Journalists will look at your content when seeking industry experts to quote. Share this on Bebo. Subscribe to the comments for this post?

Social Media 189

Social Media Press Release Marketing Technorati 189

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Coordinate efforts. Open, public social networks (e.g.,

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

JULY 18, 2012

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale.

Google 181

Google Facebook MySpace Privacy 181

Webbiquity SMM

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Share this on Facebook.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

SEPTEMBER 30, 2010

Digg, StumbleUpon, Reddit, etc.). Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • YouTube, SlideShare, Flickr, etc.). Forums and discussion boards. Microblogging sites (e.g. Twitter, identi.ca, Jaiku, etc.). Social Media Objectives.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 2, 2010

Much has been written about content marketing from the delivery side. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Social Media Marketing GPS (91 pages). Insights from more than three dozen social media marketing experts including Ann Handley, Marc Meyer, B.L.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing.

Social Media 176

Social Media Hubspot SEO Diagrams 176