Marketing is a marathon, not a sprint. The cost of not pre-evaluating marketing campaigns through analytics and account services can be deadly. I have this great idea for a marketing campaign! Follow these proven, and logical, steps for executing successful marketing campaigns at a marathon pace you can maintain. Who would you like to target, why are you planning this marketing campaign? Consult your Marketing Analytics coaches for advice in this area as well – don’t be shy! Digg this! Megan Jasinski. We’ve all been there before. Congrats!  MORE >>

2010 Online Marketing. Tweet This Post Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post. Tags: Trend Spots Trend Spotting Behavior Trend Spotting Tools Trend Targets & Groups Trends Review TrendsSpotting's presentations advertising focus group influencers internet behavior prediction search video youtube “2010 Video Influencers” is the fifth report from the series “ 2010 Influencers Series: Trend Predictions in 140 Characters “. data      #direct      #mobile      #standards. advertising      #30- second. MORE >>

In a previous post , I suggested that with the increased importance of technology in today’s marketing world, CMOs needed to play a more active role in the selection of technologies for their companies.   For marketers to earn a seat at that table takes a different mindset and different internal communications.  2)    Speak business, not marketing. Rather than defending the marketing/advertising budget relative to last year’s spend, CMOs need to understand that the marketing budget is only one of many alternative investments. Speak Business, Not Marketing. MORE >>

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Digg this! MORE >>

Brands spend 70% to 90% of the marketing budget in the Consideration and Conversion phases, on advertising and retail promotions. Brands should map the Consumer Decision Journey for their market and their brand, based on three sets of insights: what they do (focus groups), what they see (ethnographic research) and what they say (conversation mining). Brands should create a marketing and communication plan to create a consistent consumer experience across the touchpoints in the Consumer Decision Journey. Digg this! What do you think? Post on Google Buzz. MORE >>