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PR needs to Focus on Conversations

Buzz Marketing for Technology

For Example – Avaya should be part of any Business Communications conversations on the web because that is what we do. Post this to Posterous. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Tweet This!

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Just like it’s not uncommon for someone to click the “Digg&# button on Digg without ever visiting the site.

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Some Perspectives on Pinterest

Social Media Marketing

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each.

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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

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How to Get People to Your Social Sites and Keep them Coming Back.

Saying It Social

Here’s an example from Russell & Mackenna – nice integration of sweepstakes and call to action. Use signage to alert folks that you are on Twitter and Facebook, etc (side walk boards, window posters, window clings…) Nice, vibrant sign from Hy-Vee. Here’s a nice window cling example from I Love Brands.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply. When I reviewed the poster’s account, I understood why. Small businesses can’t always follow by example, unfortunately. They might have to spend time doing instead.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us However, I did find an interesting example in Dell. If so, how? It also becomes direct.