Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

MAY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines? So it appears this tip is intended to make it easier for Google News to understand the correct title for articles, as opposed to being a “must do&# to prevent an issue.

News 100

News Google Syndication Press Release 100

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Adam Sherk

MAY 13, 2009

Initially Google is supporting data on reviews and people. Initially Google is supporting data on reviews and people. You can follow Google’s guidelines for marking up structured data to learn how to do it, including the specific properties for reviews. But now is a good time to begin experimenting with it.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

OCTOBER 1, 2009

I personally found that Google Trends tends to be a little more sensationalistic than the others. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Here are some free resources for identifying hot topics and search trends.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

OCTOBER 8, 2009

For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Syndication. Syndicating content is a common practice and an important revenue stream for publishers. Repurposing content in new packages.

Sites 105

Sites News Syndication Content 105

Adam Sherk

FEBRUARY 25, 2010

In other cases no headline or descriptive text is provided, as in this example from Time : On this Silicon Alley Insider article, clicking the Twitter link in the share toolbar brings up nothing but the full length URL, which is interesting because a shortened bit.ly Related posts: Google News Wants Title Tags to Match Headlines?

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

JUNE 9, 2010

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. There are a handful of examples however that are worth pointing out. The short answer? Not so many. and found that the majority are making little or no use of Static FBML.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

JUNE 15, 2010

But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. News Sites on the New Digg: Who is Active, Who is Gaining Followers? There is of course much more to the social media universe than just The Bobbsey Twins. What do you think?

News 165

News Sites Twitter Digg 165

Adam Sherk

AUGUST 31, 2010

In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. The Most Buried News Sites on Digg News Sites on the New Digg: Who is Active, Who is Gaining Followers? Hard to believe mainstream TV isn’t all over this.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

JULY 28, 2009

CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for example : While a great feature for users, article highlights are also an effective SEO technique. Related posts: Google News Wants Title Tags to Match Headlines?

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

APRIL 26, 2010

So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. You can jump to the end for the Takeaways ).

News 149

News Module Widget Facebook 149

Adam Sherk

FEBRUARY 19, 2010

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. Related posts: Google News Wants Title Tags to Match Headlines? Does Google News Sitemaps New Format Help Publishers? So use tags, but use them wisely.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. While different from my archive idea, this is a great example of location-based opportunities for news sites. Check out The New York Times page on Foursquare to see it in action.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

APRIL 30, 2009

On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss Related posts: The Most Common Causes of Duplicate Content on News Media Sites Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? xid=rss (or ?xid=topstories

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

Sites 143

Sites News Yahoo Engineering 143

Firebelly

AUGUST 3, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Facebook 216

Facebook Paid Search SMS Syndication 216

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JULY 30, 2009

Great Example of a Multimedia News Article from ESPN.com Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool { 3 comments… read them below or add one } Jamie Favreau July 31, 2009 at 1:29 am They sound too formal. Greg Jarboe July 31, 2009 at 6:03 pm Great example, Adam. And you are absolutely right.

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 104

News Engagement Facebook Press Release 104

Adam Sherk

MAY 26, 2009

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs).

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Firebelly

NOVEMBER 11, 2009

Here’s an example:  Send your own ElfYourself eCards Elf YOURself, and Tweet them to me (now that you can!) Doesn’tget any easier than that! As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments. Having trouble reading this image?

Paid Search 124

Paid Search SMS Syndication Social Bookmarking 124

Adam Sherk

AUGUST 7, 2009

Some sites give this responsibility to a specific individual, others create a persona – @ColonelTribune is good example of this approach. Fortune 100 Need to Get More Creative with Twitter Real-time Search Optimization for News Sites News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Sites 105

Sites News Strategy Twitter 105

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Firebelly

JUNE 24, 2010

  Ning, for example, announced last monththat it will be phasing out its free users, and Grou.ps Of course, there are a few drawbacks to consider beforeyou launch a social network around your brand. For one, an increasing number ofthese “free social network” websites have stopped being, well, free. Follow him on Twitter.

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Firebelly

MAY 20, 2010

" Below is an example of a profile photo directing people to a desired tab that we created for a client during a sweepstakes they were running:   I realize it's a bit hard to read at this size, but the top half of the graphic is dedicated to their promotion and under the pinata, it says "Click the Sweepstakes tab to enter.

Facebook 123

Facebook Paid Search SMS Syndication 123

Adam Sherk

NOVEMBER 3, 2009

For example making a List for the entire editorial staff is a popular first step right now. I created it, and found this blog through a quick Google search. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 136

News List Twitter Sites 136

Adam Sherk

AUGUST 16, 2010

In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. You may, however, condition entry to the promotion upon becoming a fan of a Page.

RFI 156

RFI Guidelines Facebook Press Release 156

ProBlogger

MAY 19, 2022

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. That’s just one simple example to re-purpose content. Guest blogging, as mentioned above, is just an example. (Driving people to offline store is out of the scope of this post.). Help other bloggers.

Marketing 35

Marketing Blogger Forums Syndication 35

Firebelly

OCTOBER 15, 2009

What other examples have you found of the amazing socialimpact of social media? This occurrence is further proof that social media is hereto stay. Some people may still not understand the full impact or the best wayto use social media outlets, but it’s officially a part of our culture. As always, please share! Social media is here to stay.

Social Media 100

Social Media Paid Search SMS Syndication 100

Adam Sherk

OCTOBER 20, 2009

Muck Rack and MicroPR are good examples of people using some creative thinking to get the right information to the right people using the online tools available. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 145

Press Release Twitter URL RSS 145

Firebelly

OCTOBER 23, 2009

For example, check out the very popular site colourlovers. Here are my top 5 reasons that I would recommend WordPress any day of the week: WordPress can make websites that don’t look like blogs. This is a very big misconception. Many people always assume that if you are using WordPress as a CMS that it has to be a blog. This is very untrue.

WordPress 100

WordPress Content management systems Paid Search SMS 100

ProBlogger

MAY 19, 2022

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. That’s just one simple example to re-purpose content. Guest blogging, as mentioned above, is just an example. (Driving people to offline store is out of the scope of this post.). Help other bloggers.

How To 26

How To Marketing Blogger Forums 26