Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. This is data driven and not an “arbitrary decision.”

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Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

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Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

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Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? Checking another example, the news listing in my results for “egg recall CNN” was for NECN.com not CNN.com, although it should be noted that “CNN” appears twice in that article.

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Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

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Adam Sherk

MAY 13, 2009

Initially Google is supporting data on reviews and people. Initially Google is supporting data on reviews and people. You can follow Google’s guidelines for marking up structured data to learn how to do it, including the specific properties for reviews. But now is a good time to begin experimenting with it.

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Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

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Adam Sherk

MAY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines? So it appears this tip is intended to make it easier for Google News to understand the correct title for articles, as opposed to being a “must do&# to prevent an issue.

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Adam Sherk

OCTOBER 1, 2009

I personally found that Google Trends tends to be a little more sensationalistic than the others. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Very helpful as I only used a couple of these previously.

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Adam Sherk

AUGUST 31, 2010

In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. The Most Buried News Sites on Digg News Sites on the New Digg: Who is Active, Who is Gaining Followers? Hard to believe mainstream TV isn’t all over this.

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Adam Sherk

JUNE 9, 2010

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. There are a handful of examples however that are worth pointing out. The short answer? Not so many. and found that the majority are making little or no use of Static FBML.

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Adam Sherk

JUNE 15, 2010

But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. News Sites on the New Digg: Who is Active, Who is Gaining Followers? There is of course much more to the social media universe than just The Bobbsey Twins. What do you think?

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Adam Sherk

JULY 28, 2009

CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for example : While a great feature for users, article highlights are also an effective SEO technique. Related posts: Google News Wants Title Tags to Match Headlines?

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Adam Sherk

APRIL 26, 2010

So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. You can jump to the end for the Takeaways ).

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Adam Sherk

FEBRUARY 19, 2010

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. Related posts: Google News Wants Title Tags to Match Headlines? Does Google News Sitemaps New Format Help Publishers? So use tags, but use them wisely.

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Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. While different from my archive idea, this is a great example of location-based opportunities for news sites. Check out The New York Times page on Foursquare to see it in action.

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Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

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Adam Sherk

FEBRUARY 25, 2010

In other cases no headline or descriptive text is provided, as in this example from Time : On this Silicon Alley Insider article, clicking the Twitter link in the share toolbar brings up nothing but the full length URL, which is interesting because a shortened bit.ly Related posts: Google News Wants Title Tags to Match Headlines?

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Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

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Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News , or direct navigate to a major news site.

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Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News , or direct navigate to a major news site.

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Kikolani

NOVEMBER 19, 2010

Does Google offer a unique value for reciprocal links ? Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic. SEO’s should focus on where Google is heading – how to be where users are and shift to localization. How to Wrap a Cat for Christmas.

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Adam Sherk

JULY 9, 2009

For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it. The Yahoo attribution links do not point directly to the original article URLs.

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Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Webbiquity SMM

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). For example, she devotes six pages to why companies shouldn’t rely on interns for their social media strategy or execution. Post on Google Buzz.

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Adam Sherk

OCTOBER 8, 2009

For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Or for example in photo galleries the first slide may appear on a different URL when you go back to it via the “previous” button. Repurposing content in new packages.

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Adam Sherk

AUGUST 7, 2009

Some sites give this responsibility to a specific individual, others create a persona – @ColonelTribune is good example of this approach. Fortune 100 Need to Get More Creative with Twitter Real-time Search Optimization for News Sites News Sites on the New Digg: Who is Active, Who is Gaining Followers?

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Adam Sherk

JUNE 30, 2009

Beyond that, there are steps that publishers can take to help reduce the risk of being outranked for their own content: Require partners to link back to the original on every syndicated article, for example: This article originally appeared on Example.com: [direct link, ideally with the headline as the link text]. 5 out of 50?

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Adam Sherk

AUGUST 16, 2010

In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. You may, however, condition entry to the promotion upon becoming a fan of a Page.

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Adam Sherk

NOVEMBER 3, 2009

For example making a List for the entire editorial staff is a popular first step right now. I created it, and found this blog through a quick Google search. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Bill Hartzer

JANUARY 12, 2011

Even if you decide not to have a blog or other fluid content on your web site, you should at least publish a press release once a month. This will add content to your web site, and keeping it fresh (link to your latest press releases on the home page of your web site) will ultimately help search engine rankings.

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Adam Sherk

APRIL 30, 2009

On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content Does Google News Sitemaps New Format Help Publishers? xid=rss (or ?xid=topstories

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Bill Hartzer

MAY 14, 2010

That brings me to the most important point here: you cannot expect to create a few web pages and expect that web site to rank well in the search engines (especially Google ). When it comes to Google, they want to deliver the best user experience. Post on Google Buzz. Web Sites that Rank Well Are Experts. The bottom line.

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Techipedia: Tamar Weinberg

JANUARY 25, 2008

and obviously more recently sites such as Digg. Digg: Newsworthy, Informational, and Funny Chris also mentions that he has used Digg as a news source. Twenty-two minutes after it hit the front page, it sat at 2099 Diggs. Seven minutes after that, it had 2661 Diggs. How do you get your news?

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The Marketing Blog

DECEMBER 8, 2007

Product Release(s) Feature Update(s) Think about something more intriguing above two points are quite normal. What else can you do apart from sharing a link/press-release? What You Need to Think ? How is it providing value to my blog readers? Does it really fit my reader-base? Address the name clearly.

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