Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Last year I wrote about how the balance of content has shifted.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Techipedia: Tamar Weinberg

DECEMBER 20, 2007

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Thoughts on Digg’s Latest Features: Thumbs Up Thoughts on Digg’s Latest Features: Thumbs Up by Tamar Weinberg on December 17, 2007 Share When I was at Pubcon last week, Digg launched its highly anticipated images section.

Digg 100

Digg Review Web 2.0 Upcoming 100

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. This is data driven and not an “arbitrary decision.”

News 158

News Google Tips Press Release 158

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing!

Mobile 173

Mobile B2B SMS Marketing 173

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

SM2 187

SM2 Alterian Vocus Social Media 187

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? Checking another example, the news listing in my results for “egg recall CNN” was for NECN.com not CNN.com, although it should be noted that “CNN” appears twice in that article.

News 113

News List Google Embedding 113

The Marketing Blog

AUGUST 5, 2008

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! Read the original here: Recruiting Lessons from Google [.] Books on my Plate August 6, 2008.3:19 The world’s no.1

Google 113

Google Startup Web 2.0 FeedBurner 113

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Convince & Convert

AUGUST 9, 2011

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. For example, “Here is my review of the best restaurant in New York (link pointing to your business).” But you have to start Google optimization some where.

Hubpages 167

Hubpages Digg Foursquare Repository 167

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. 3 Ways Google+ Benefits Businesses Now – Although Google+ isn’t letting businesses have profiles just yet, you can still make a lot of great professional connections now. Tweet the post and like it on Facebook using the buttons below!

ROI 126

ROI Social Media Google iPad 126

Webbiquity SMM

MAY 30, 2010

How social media is like the seventh grade by Training Marketer. You might be a redneck SEO if… by David Leonhardt’s SEO and Social Media Marketing. Check out this outstanding collection of amusing, creative and occasionally bizarre examples of what you may see when clicking on an outdated link or mistyping a URL.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Facebook also overtook Google in page views just recently. Will Facebook replace your B2B Marketing email system?

Facebook 260

Facebook Applications Yahoo Social Networking 260

Adam Sherk

MAY 13, 2009

Initially Google is supporting data on reviews and people. Initially Google is supporting data on reviews and people. You can follow Google’s guidelines for marking up structured data to learn how to do it, including the specific properties for reviews. But now is a good time to begin experimenting with it.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Adam Sherk

MAY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines? So it appears this tip is intended to make it easier for Google News to understand the correct title for articles, as opposed to being a “must do&# to prevent an issue.

News 100

News Google Syndication Press Release 100

Bill Hartzer

JANUARY 10, 2011

You can easily search Google to find reviews for different places, but the results are not always useful for your situation. For example, if you were to search for “italian restaurant reviews new york&# you may find some really in-depth restaurant reviews for several places in New York that are too far away from you to be practical.

Review 89

Review Google Technorati StumbleUpon 89

yMarketingMatters

OCTOBER 4, 2013

Google+ has 359 million active users a month – far from the ghost town it is popularly believed to be. Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. Remember: Google+ is Google, which means great search engine results for your business! Foursquare.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Bill Hartzer

SEPTEMBER 15, 2009

NASDAQ: SCOR) has recently released a study that focused on Google’s dominance in two emerging Internet markets: Brazil and India. They say that about seventy five percent of all Internet users globally visited one of Google’s web sites at least once last year. .&# In India, Google Sites accounted for 88.4

comScore 93

comScore Picasa Google Comparison 93

Bill Hartzer

FEBRUARY 16, 2010

Back in December 2009 , Google began showing the integration of the real-time web in the Google organic search results. Somehow, algorithmically, Google adds these features into the natural search results. Let us take a look at an example of what I am tattling about. Why would you want to do this?

Engineering 115

Engineering Google SEO Technorati 115

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Webbiquity SMM

SEPTEMBER 21, 2010

Examples range from Google News and Yahoo! to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

NOVEMBER 8, 2010

Now in its second year, the B2BTOTY award recognizes examples of the outstanding use of Twitter by B2B personalities, vendors, publishers, organizations and institutions. For an excellent in-depth look at the people behind the award, check out The Oscar of B2BTOTY Awards Needs Your Vote by Cheryl Burgess of Blue Focus Marketing.

B2B 161

B2B Twitter Committee Technorati 161

Kikolani

JANUARY 3, 2013

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. That is a HUGE difference and surely marketers must now tap into these 92%. For example, let’s use the facts we stated earlier. Digg Digg is an all in one social sharing plugin for WordPress.

Tools 151

Tools Digg Nielsen Klout 151

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Social media marketing is about earning your audience’s attention. Post on Google Buzz. Find out who’s talking.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. Post on Google Buzz. Tweet This!

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Adam Sherk

OCTOBER 1, 2009

I personally found that Google Trends tends to be a little more sensationalistic than the others. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Here are some free resources for identifying hot topics and search trends.

Trends 146

Trends Tools Embedding Digg 146

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Here are some tips from marketing experts Anita Campbell of Small Business Trends and John Jantsch of Duct Tape Marketing , who spoke at the Corporate Executive Board’s Enterprise Council on Small Businesses Summit last June: – Be human.

B2B 102

B2B Marketing Small Business Technorati 102

Bill Hartzer

SEPTEMBER 7, 2010

Marketing online is a game that many people have a hard time winning these days, due to the field being so competitive. The tips and strategies that marketers used even a few short years ago, are now considered outdated and frankly they don’t work as well as they used to. Guest Post by Curt Dalton.

Marketing 112

Marketing Engineering Technorati StumbleUpon 112

ProBlogger

MAY 19, 2022

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. How to Get the Words Out with Content Marketing.

Marketing 35

Marketing Blogger Forums Syndication 35