Webbiquity SMM

AUGUST 9, 2010

No automated sentiment tracking tool is perfect (for example, “It sucks having a cold but NyQuil is helping&# may be tagged as a negative brand reference for Vicks because of the way that sentence started). Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JULY 25, 2011

Also, keep in mind that search is no longer just Google. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. If you’re not there, searchers aren’t finding you there.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Post on Google Buzz. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Sysomos Lithium 206

Webbiquity SMM

MAY 24, 2010

Thoughtful companies keep their SEO efforts local (to avoid link-spamming , for example) and after evaluating all of the costs, many are even moving call centers back onshore. Sure, you may run across an example somewhere of this happening, just as you may hear about a couple who got married three weeks after they met. Almost never.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). Post on Google Buzz. But not in social media. Share this on Bebo. Share this on del.icio.us.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

MAY 30, 2010

Check out this outstanding collection of amusing, creative and occasionally bizarre examples of what you may see when clicking on an outdated link or mistyping a URL. 20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider. Post on Google Buzz. Who says 404 error pages have to be boring?

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., Example: “Old Rule: Good Bloggers Keep Posts Short…Instead of insight, opinion and commentary, we got copycat stories and blogging for blogging’s sake. Post on Google Buzz. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. It was riveting. Share this on Bebo.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. An outstanding list of the top 15 free PR distribution sites based on five criteria: Page Rank, distribution to Google News, Alexa traffic rank, cost of optional services, and rejection rate. Post on Google Buzz. Share this on Bebo. Share this on del.icio.us.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). For example, she devotes six pages to why companies shouldn’t rely on interns for their social media strategy or execution. Post on Google Buzz.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

DECEMBER 21, 2010

For example, DirecTV is good at this; JustHost is not.) Post on Google Buzz. Customers are increasingly seeking support through social media channels, as well as complaining via social media about poor product and service experiences. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

FEBRUARY 16, 2011

Anne Field helpfully identifies six common LinkedIn mistakes (and it’s not only small businesses who make these BTW) and the right approach to use instead, for example, overtly promoting your product or service (gauche). Post on Google Buzz. LinkedIn Tips and Best Practices. 13 LinkedIn Mistakes You Should Avoid by New Grad Life.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 23, 2010

For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. This video highlights several Social Media ROI examples along with other effective Social Media Strategies.&# Though a few of the examples are vague or misleading, most are compelling. Post on Google Buzz.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

SEPTEMBER 30, 2010

As a guide to crafting an effective social media policy, you can emulate or combine ideas from one or more of the many social media policy examples now posted online, including the 57 social media policy examples from Dave Fleet or the more than 100 examples posted by Ralph Paglia. Digg, StumbleUpon, Reddit, etc.).

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

NOVEMBER 21, 2011

Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness. Digg, Facebook, LinkedIn), even create an e-commerce store.

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

NOVEMBER 10, 2010

For example, poor customer service? For example, if you generated a lead through LinkedIn, and that buyer appears to be very active there, communicate with him/her through LinkedIn. Post on Google Buzz. With the rise of social networks, blogs, forums and review sites, markets now define brands. Ask lots of questions.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. For example, although a significant proportion of the population of Quebec is bilingual, many of those people have a language preference. It’s hard to overstate the impact of Facebook.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Google on Manipulating Search for ORM by Outspoken Media. ** 5 Stars. Post on Google Buzz. Maybe it’s valid (e.g. Share this on Bebo.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

SEPTEMBER 15, 2010

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic. Polaris. ** 5 Stars. This is the site for you.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

JANUARY 31, 2011

Paul Chaney reveals the “unwritten&# rules for earning influence on Twitter, for example: “Don’t Follow Just to Pitch. Post on Google Buzz. 4 Rules for Marketing on Twitter by Practical eCommerce. A distasteful trend has developed among newer Twitter users. How to Add a Tweet Button Anywhere by SitePoint.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

OCTOBER 5, 2010

Example: “1. Tad Chef covers the best practices for SEO with Twitter: how to rank in search with your profile and tweets, get found in Twitter search, make your tweets spread virally and capitalize on Google real-time search. Post on Google Buzz. Focus On The Sexually Active. Think of a retweet as an STD. Let’s do crabs.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 3, 2011

An excellent list of SEO tips for WordPress blogs, including using (optimized) images, installing key plugins like All In One SEO Pack and Google XML Sitemaps Generator, and linking within your posts to relevant older posts. SEO Pack and Google XML Sitemaps Generator, and linking within your posts to relevant older posts.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. For example: 84% of C-level executives find search very valuable in making business decisions. B2B Marketing: Red-Headed Step-Child of SEM World?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 2, 2010

This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. For example, the report predicts that by the end of 2010, more than 3/4 of companies will use targeting and personalization on their websites. Post on Google Buzz. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 7, 2011

In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. The squealing of the music industry and desire of Google to add some respectability to the video-sharing site put an end to that. Post on Google Buzz. Social scoring will change your life.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Google: the killer social media monitoring platform by Social Media Today. Building Social Bookmarking Networks 101 by Search Engine Journal. by Kuno Creative.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. Report: 6.8%

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Blog Promotion Tips and Tactics. 6 Tips For Building a High Quality Blog Following by Fearless Competitor.

Resources 195

Resources Tips Syndication SEO 195

Webbiquity SMM

AUGUST 26, 2010

Matt Silverman shares five examples of brands stretching the boundaries of Facebook to provide a unique experience including Baby Gap and Adidas. Post on Google Buzz. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. Share this on Bebo.

Advertising 215

Advertising Facebook Marketing B2B 215