Waxing UnLyrical

MARCH 27, 2015

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.”

Diagrams 100

Diagrams Consultant Social Media Strategy 100

Socialized

APRIL 9, 2010

What are the legal and ethical considerations to consider when launching a social media initiative? Where does a company draw the line between risk and reward when trying to get the most out of its social media marketing or PR? While I personally do not endorse this strategy, it happens, so the diagram shows it.

Social Media 198

Social Media Diagrams Reputation Organization 198

Laurel Papworth

FEBRUARY 5, 2012

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Which journalist/media person is missing? Images from my diagram set.

Influencer 108

Influencer Social Media Diagrams Reputation 108

Convince & Convert

JANUARY 19, 2016

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content.

Social Media 84

Social Media Diagrams Hashtag Company 84

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.

Social Media 60

Social Media Sentiment Price Diagrams 60

Laurel Papworth

SEPTEMBER 13, 2011

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. The diagrams I used are on Flickr. Note, in my experience, the over 45′s could teach the kids a thing or two about social media, but hey, what do I know?

Training 75

Training Social Media Yammer Company 75

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Social media doesn’t fit into a neat silo.

CPM 413

CPM Comparison Diagrams Sentiment 413

Laurel Papworth

DECEMBER 16, 2010

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. Word of mouth, social media, tell a few people. Social Media Timelines.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. First of all, the use of social media and blogging has gone through a great increase. And for many, it seems as the logical next step.

Company 206

Company Hubspot eBook Diagrams 206

Laurel Papworth

MAY 10, 2011

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? Social Media Consultant?

Exercises 65

Exercises Social Media Diagrams Consultant 65

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Waxing UnLyrical

MARCH 5, 2014

But writers- and social media practitioners, speakers, and other professional communicators- can often get the point across as well as or better than others. Here are four ways content writers can change the world (some of which are employed by writers every day). Leverage content for causes. Explaining causes to people is never easy.

Content 262

Content Wikimedia Diagrams Community building 262

Idaconcpts

JANUARY 12, 2012

The other day I encountered an interesting Venn diagram about graphic design: This diagram reminded me about how difficult is to find a great logo design for a blogger on a tight budget. If you’re using social media, remember that the first 48 hours are critical for your content to go viral. You Get What You Pay.

Crowdsourcing 137

Crowdsourcing Diagrams FAQ Blogger 137

Firebelly

MAY 24, 2013

Chanelle is a freelance social media manager, the founder of #GenYChat , and currently works as the community director at My Rising Tide. Others among us are natural comedians who share our opinions on social networking sites while working to better society through fostering harmonious relationships.

Diagrams 183

Diagrams Travel Communities Social Networking 183

Laurel Papworth

MAY 17, 2010

Also a diagram on private to public social networks. And telling people that they can “just ignore friend requests&# doesn’t work for a large proportion of the population that aren’t interested in social media, but worry about how they connect with friends. Related posts. Self obsessed journalists? (10).

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Adam Sherk

FEBRUARY 8, 2012

During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. In particular I like the Venn diagram that illustrates unique and shared relationships: Basic use of the tool is free but larger requests require the purchase of credits.

Analytics 241

Analytics Tools Klout Twitter 241

Laurel Papworth

MAY 23, 2010

This particular post is on Velocity and Timelines in Social Media. Optus, one of Australia’s main telecommunications carriers, have made a classic social media error: Social Media Timelines. Diagram 1 is Traditional media (where you throw a lot of $$ at a campaign to get traditional media interest).

Diagrams 85

Diagrams Company Twitter Telecommunications 85

Keyhole.co

JANUARY 15, 2024

What is social listening? Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle.

Sentiment 52

Sentiment How To Reputation Analysis 52

Waxing UnLyrical

OCTOBER 19, 2016

Social media, is, well, unmediated , which means there’s even less control. Public relations research and analysis help in the crucial “message exposure” stage shown in the diagram above. Journalists strive for balanced objective reporting directly and through the use of sources which makes “control” challenging.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Laurel Papworth

OCTOBER 26, 2009

Episode 2 of monetizing online communities looks at donations – an overlooked revenue stream and the social media tools that enable donations online. Online social media services provide scope for members to donate time, resources and money how and when they want. With traditional media. Previous Shows.

Joomla 79

Joomla Drupal Social Media Open Source 79

Twist Image

NOVEMBER 10, 2011

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. Brands often grapple with how to integrate Digital Marketing and Social Media into their marketing mix because they're consistently working off of a very traditional mass media/broadcasting mindset. mass media.

Diagrams 105

Diagrams Brands Advertising Activities 105

Social Media Strategery

OCTOBER 1, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Resilient and Engaged, DHS Charts a Path Forward Thu, Oct 1, 2009 Government 2.0 The 3rd diagram in my post was my suggestion to the DHS. Government 2.0 events around DC.

Gov 2.0 83

Gov 2.0 Engagement Social Media Committee 83

Diva Marketing Blog

OCTOBER 8, 2014

South Wired is the longest on-going social media/digital marketing conference in Atlanta. We''d start at ground zero, or the heart of social media, the people. . During the course of the session we handed out little napkins (social = fun!) and asked attendees to diagram their social eco-systems.

Diagrams 79

Diagrams Brands Exercises System 79

Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. 1 Social Media Tool Create. Here’s how they did it.

Template 106

Template Templates Social Media Diagrams 106

Webbiquity SMM

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start with web presence optimization?

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Oktopost

MARCH 23, 2020

Social Marketing . Marketing Manager, Social Media Manager, PR Manager. Social Media Post Schedulers , Analytics, Brand Watchers. Email sales metrics (open, response, and engagement rates), Phone sales metrics (call-backs, prospects who move ahead), Social media metrics. Stakeholders. Email Marketing.

Marketing 98

Marketing Metrics B2B Software 98

Kikolani

SEPTEMBER 15, 2016

The tool lets you create mini-surveys to share via social media and email for your followers to help you brainstorm more ways to search for your topic. Social media and niche communities are always full of content ideas either. Keep an eye on niche social media communities (e.g. Seed Keywords.

Content 60

Content How To Diagrams Domain Name 60

ProBlogger

NOVEMBER 29, 2023

Whether you’re considering buying ad space , using email marketing , social media promotions , or even creating a physical promotional freebie to give away (which we’ll cover on ProBlogger later today), you need to advocate strongly for your product, all the way. I want my products to stand front and center.

Products 42

Products Diagrams Badge Buy 42

Mindjumpers

FEBRUARY 22, 2011

Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring.

Diagrams 261

Diagrams Education Social Media Hubspot 261

Koka Sexton

DECEMBER 7, 2020

For social media the real purpose is supposed to be building a dialogue and conversations with your audience. Social media videos and memes are all parts of brand. Now social media can be used for lead generation. But yes, of course social media can be used for all these other pieces.

Strategy 103

Strategy Marketing Startup System 103

Kikolani

MARCH 26, 2010

22 useful color chart, graph, and diagram generators. 4 link building tips to integrate in your social media marketing. Social Media. How to manage social networking and multiple projects. Tags: Fetching Friday blogging resources social media resources. Graphic / Web Design. The book of life.

Mashup 103

Mashup Resources Remix Diagrams 103

ProBlogger

MAY 15, 2013

I included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The problem with this diagram is when I show it to people they sometimes respond saying, ‘I don’t know anything ‘! The intersecting point is GOLD! I understand this feeling.

Diagrams 52

Diagrams Class Forums Analytics 52

Diva Marketing Blog

OCTOBER 8, 2014

South Wired is the longest on-going social media/digital marketing conference in Atlanta. We'd start at ground zero, or the heart of social media, the people. . During the course of the session we handed out little napkins (social = fun!) and asked attendees to diagram their social eco-systems.

Diagrams 40

Diagrams Brands Exercises System 40

Oktopost

FEBRUARY 27, 2022

The actual driving force behind every B2B social media success story is people. A lot of it is what content you give them (we love this Venn diagram): What you do to push advocacy internally (training, gamification, rewards, etc.) The biggest hook of social media is the instant gratification of getting likes and comments.

Analytics 15

Analytics Diagrams B2B Metrics 15

Waxing UnLyrical

SEPTEMBER 5, 2010

Why: Sometimes we need a diagram to help us think straight. Why: IMHO, if we can switch our focus from what we “should&# have, instead of accepting what we don’t, we’ll all be happier. How to be happy in business , from What Consumes Me. Gross National Happiness , from PBS. Well, Bhutan , for one. Liked what you saw?

Project 177

Project Class Postrank Diagrams 177

OnlineRockersHub Marketing Blog

OCTOBER 26, 2019

It also contains diagrams and graphs wherever they are needed. You may include links to audio files, videos, graphs and diagrams increasing the appeal of the book. If you like this guide, do share it on social media. As clear from its name, an eBook follows the structure of a typical book.

eBook 68

eBook Diagrams Sample Samples 68

ProBlogger

MAY 27, 2021

Here’s a diagram to illustrate how it all works. You can also put them in your email newsletters and social media posts. Whenever we create these kinds of lists I drive as much traffic to them as I can through social media. In effect, we’re helping Amazon sell their camera gear. Be transparent and use disclaimers.

Affiliate marketing 46

Affiliate marketing Tips Marketing Buy 46