The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

B2B 91

B2B ROI Social Media Hashtag 91

Hootsuite

MAY 15, 2023

1 Social Media Tool for Franchises Support your franchises with brand-safe content and easy approval workflows. Measure ROI and grow faster — locally and globally. Tracking performance and ROI Was the last Black Friday promotion effective? Standardize publishing flows This is where the power of a scheduling tool comes in.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo.

B2B 62

B2B Strategy Marketing Case Study 62

Unmetric

JULY 9, 2019

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. But here’s where the app’s search tool comes in handy.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

APRIL 2, 2024

YouTube: Create product demos and self-service tutorial videos. Step 4: Choose the right social listening tool Invest in a social media listening tool that provides accurate data in real-time, like Keyhole. You’ll use this tool to track metrics, monitor conversations, and generate reports. No credit card is required.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

OCTOBER 20, 2022

Request A Demo. However, a tool like Keyhole would calculate your engagement rate in real-time and within seconds. This is one of the many ways in which Keyhole users can unlock powerful social media ROI specifics, and save over 5 hours every week from manual reporting, calculating and benchmarking. Talk to our team today.

Engagement 105

Engagement Metrics ROI Comparison 105

Sprout Social

JANUARY 24, 2024

With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

MARCH 21, 2019

Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Sprout Social. Union Metrics.

Analytics 105

Analytics Twitter Tools Strategy 105

Hootsuite

NOVEMBER 28, 2022

They provide mentorship and tools to help new hosts succeed, all while earning rewards for bringing new hosts to Airbnb. In exchange for their support, Ambassadors earn cash rewards and enjoy exclusive features and tools. What kind of ROI are you aiming for? Request a demo of Hootsuite Amplify. Book your demo now.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate.

ROI 105

ROI Analytics Influencer Campaign 105

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Ask to see Hootsuite in action with a custom live demo.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Sprout Social

MARCH 20, 2023

According to Wyzowl , 41% of marketers who used video as a marketing tool for the first time in 2022 did so because creating video in-house has gotten easier. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. What’s their tone?

Buy 118

Buy Video How To Template 118

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. That said, the onus lies on the social media analyst to measure social ROI and to set the best courses of action for the entire organization. What tools should a social media analyst know how to use?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

APRIL 25, 2024

While incorporating video into your social strategy is certainly worth the investment, you should think about how to extend the life of your videos to maximize ROI. With the right tools in place, brands can tap into readily available conversations to extract unbiased feedback quickly and efficiently. Get the template 23.

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Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. 1 Social Media Tool Create. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Automation tools are popular in marketing departments.

Team 110

Team Hubspot Marketing SMS 110

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. What is owned and earned data? How to measure owned data. Measure brand health.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

OCTOBER 24, 2022

Book A Free Demo. That’s why we suggest you to try out Keyhole, a complete social media analytics tool. What is a good social media analytics tool? Keyhole is a good social media analytics tool. You can even download and share them as reports for marketing ROI overview. Let Keyhole do the reporting for you.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

OCTOBER 1, 2020

Figuring out your ad budget is an ongoing process of refining and optimizing your ROI versus ad costs. Include some sort of call-to-action (“try our demo,” “shop now”). On the hunt for traffic, email sign-ups or demo downloads? Real-life product demos. Lead generation (or driving website traffic).

Advertising 145

Advertising Campaign Social Media How To 145

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Sprout Social

DECEMBER 18, 2018

A complete look at social ROI and spend. With this information in hand, your team can determine how to shift spend and have a true impact on ROI. We have even bigger ambitions for our paid analysis tools moving into 2019 including deeper data to help you better optimize and new channels so stay tuned for more updates to come.

Strategy 98

Strategy Aggregator Overview ROI 98

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. You may not dive into every tool from day one, but it’s worth discovering which aligns with your goals. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

DECEMBER 12, 2023

Request a demo Build relationships Is it lonely at the top? Social listening tools can track these mentions across the internet and alert you to mentions and conversations about topics you’re interested in so you can take part in them. Get Started Manage all your social media in one place, measure ROI, and save time with Hootsuite.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

JUNE 16, 2022

Most bots — at least the ones that use Natural Language Processing — are programmed to understand how humans communicate with tools like AI. A smart, conversational FAQ-based chatbot will give you a positive ROI given time. Request a Heyday Demo. No one does conversational AI better than Heyday. How to automate FAQs with Heyday.

FAQ 89

FAQ Template Templates Retail 89

Hootsuite

APRIL 25, 2023

You can then file impersonation takedown requests directly within the Brand Rights Protection tool. The tool gives you an instant overview of millions of online conversations in real time — right in your Hootsuite dashboard. Book a demo to see it in action. 6 tips to protect your brand from fake social media accounts 1.

Social Media 88

Social Media Brands Tips HootSuite 88

Hootsuite

APRIL 12, 2021

Before diving in, I wanted to begin by outlining where we’re focusing our efforts this year: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. However, you need to use social media analytics tools to get the essential metrics.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Why marketing attribution models are important.

Social Media 97

Social Media Marketing Newsletter URL 97

Hootsuite

MARCH 8, 2022

If you’re not already using Pinterest shopping tools, this is your sign to get started. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Now with Pinterest’s new shopping tools, they’re even more likely to buy what they find there.

Features 114

Features Price Buy Campaign 114

Pixlee

MARCH 5, 2020

Selling a new tool internally can be tricky at first, but making an argument for a new tool can save you a lot of time in the long run. . Does the platform offer customer support in the setup and success of the tool? Can you measure ROI from the platform? Reach out to the Pixlee team to get a custom demo.

Team 62

Team UGC Content How To 62

Keyhole.co

DECEMBER 13, 2023

The tool helps you manage your social media accounts with the help of market insights. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. If your business hasn’t started making video content , now is the time to start.

Metrics 98

Metrics Analytics YouTube Price 98

Sprout Social

NOVEMBER 1, 2021

Coordinating an effective social media advocacy strategy can involve more work than the other two types, but it can also have a high ROI. When you use tools like Bambu for employee advocacy, your entire program lives there. Sign up for a demo of Sprout Social today for an all-in-one solution to making the most of employee advocacy.

Training 124

Training Study Metrics Social Media 124

Sprout Social

NOVEMBER 23, 2022

This can be streamlined with a tool like Sprout’s advocacy platform, which identifies employees with large follower counts. This is one of the best reasons to use a tool. We even have a built-in newsletter tool to help you share new content with your teams as it’s curated. Request a demo. Then, pitch your program to them.

LinkedIn 115

LinkedIn Tips Curation Training 115

Audiense

MAY 10, 2018

Today we’ve shared with you a couple of examples of how social data about audiences and the consumer insights drawn from this data can be a powerful tool in the pre-marketing campaign phase. Analysis and planning can benefit from the knowledge extracted from this data and form the basis for smarter decisions, saving both time and money.

Activities 90

Activities Examples Campaign Data 90