SocMed Sean

SEPTEMBER 26, 2012

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Internally, the social media team and the sales team can leverage the Salesforce Chatter tool to communicate about the lead, the opportunity to assist and how to best approach the potential customer.

Radian6 278

Radian6 Engagement Social Media Marketing 278

Dave Fleet

JUNE 15, 2010

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. The only question that worried me during the demo I received revolved around online privacy. I came away impressed.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Retweet-style sharing tools? How many more platforms or tools must one try to digest/use regularly? Check ( Facebook Lite ).

Social Media 124

Social Media Strategy Foursquare Social CRM 124