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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

B2B 252
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. After a demo, usually people are at least a bit less skeptical. Can you come up with a better Inbound Marketing Haiku ?). They Buy Much Faster. Inbound Leads.”

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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130
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How to Craft a Social Media Landing Page That Wows

agora pulse

Create a landing page that wows your audience and helps you meet marketing campaign goals. In regards to social media marketing, you know your stuff. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. Product trials and demos.

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What is attribution modeling for social media marketing?

Sprout Social

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models. There are three major types of marketing attribution models: first touch, last touch and multi touch.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

B2B 198
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Unlocking the Potential of The Challenger Method: Using Education to Close More Deals and

Koka Sexton

In an ever-changing market, customers are looking for informed decision-making. This could include product demos, webinars, or even white papers. Basically get the Marketing Dept to do what they do best. Additionally, they were found to have a deeper understanding of the product and had fewer objections.