Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. Request a demo Build relationships Is it lonely at the top?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. Quicktrends: This feature helps you monitor the latest trends and conduct market research. Managing your brand’s online presence and reach can be a challenging task.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 122

Data Sentiment Metrics Analytics 122

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 98

Conversation Strategy Social Media Marketing 98

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Convince & Convert

OCTOBER 30, 2017

It’s a marketing channel, but it’s also a customer service channel. Customer service representatives often have their own set of tools for managing questions on social, but that doesn’t mean social marketers are exempt from listening to their customers’ commentary on social. Do you want to improve brand sentiment?

Brands 193

Brands Sentiment Influencer Survey 193

Audiense

MAY 17, 2018

From consumer insight to production in marketing campaigns. The production and execution stage of a marketing campaign can benefit from an in depth understanding of the target audience and activating the insights obtained from social data in many different ways. “Marketing Trends” Segment: Social Media Presence.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. Do your research (AKA a competitive analysis). Spend some time researching the customer experience landscape. Get a Free a Heyday Demo. Never fear – your friendly neighborhood business blogger is here!

Template 77

Template Templates Strategy HootSuite 77

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 128

Strategy Brands Hubspot Survey 128

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO?

B2B 122

B2B SEO Travel Hubspot 122

Sprout Social

OCTOBER 22, 2020

Using Sprout’s Social Listening platform , we looked at recent conversations about the drive-in trend to understand what kinds of creative events businesses are hosting, what people are saying about them and what sentiment looks like for this renewed pastime. California. New Jersey. Tune in for his first drive-in rally live from Philadelphia.

Meeting 84

Meeting Sentiment Sports Hosting 84

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 It can be a lot more cost-effective than traditional marketing strategies. This includes data about customer queries, behavior, engagement, sentiment, and interactions. Step 2: Research ecommerce chatbot platforms for your industry.

FAQ 120

FAQ Retail Overview Loyalty 120

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 91

Content Sample Samples Sentiment 91

Unmetric

AUGUST 19, 2019

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Track relevant hashtags.

Social Media 91

Social Media Tools Price Hashtag 91

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Free. G2Crowd Rating: 4.2.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. With social media analytics, marketers get a peek into users’ lives and fetch valuable data to understand them better based on their interests, behaviors, and even demographics.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings.

Review 94

Review FAQ Construction Metadata 94

Talkwalker SM

JULY 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. Market Research: Fashion Trends From NYC to LA. Local marketing strategies increase the chances of success for any campaign. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs. G2Crowd Rating: 4.1.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

MAY 1, 2023

Content sourcing: Including research and finding relevant photography, animation, and video assets. the marketing team, legal department, outside clients, etc.) Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions.

Template 134

Template Templates Social Media HootSuite 134

Twist Image

APRIL 24, 2014

How many video reviews and demos are there? We''re forgetting sentiment. From the article: "Not all negative reviews have the same damaging effect, new research suggests. It also teaches marketers a very powerful lesson (that they often do not want to hear): not everyone is going to love your brand. marketing lesson.

Bazaarvoice 88

Bazaarvoice Hotels Journal Review 88

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

DECEMBER 21, 2023

A competitive product analysis is the process of researching and analyzing your competitors’ products to determine how prolific they are in the market, gaps they leave and what threats they pose to your products. Inform marketing campaigns There’s much more of a through-line between product analysis and marketing than meets the eye.

Analysis 102

Analysis Products How To Price 102

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. A little research before you partner with another organization or person is always a good idea. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. Influencer analytics tools are a type of influencer marketing tool designed to measure the performance and impact of influencer marketing campaigns. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 102

ROI Analytics Influencer Campaign 102

Hootsuite

JULY 20, 2023

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care. Book your demo today. Measure ROI.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

FEBRUARY 21, 2024

Business intelligence reporting is the process of collecting data from various sources, such as customer databases, financial information systems and digital marketing channels, and presenting it in a digestible and actionable format. Here are a few of the most popular choices on the market and their capabilities.

Report 101

Report Data Hubspot Analysis 101

Hootsuite

JULY 15, 2021

It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. Almost half of respondents (47.2%) in a study on employee advocacy by the Hinge Research Institute discovered that it gave them opportunities to develop skills in high demand. Request a Demo.

HootSuite 135

HootSuite Sentiment Study Collaboration 135

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 108

HootSuite Brands Price Collaboration 108

Sprout Social

FEBRUARY 22, 2023

From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business. How social media grows brand awareness Index data reveals consumers prefer brand content that features products or services, or real customers demoing/reviewing products.

Social Media 129

Social Media Trends Loyalty Data 129