article thumbnail

Facebook Audience Insights: 5 Groups You Should Analyze

Jon Loomer

Most Common Age Group is 25-34. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average. Advertising Target Groups. Let’s compare the composition of each of these groups… Demographics. Advertising Target Group: 55% married.

Groups 120
article thumbnail

B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. In B2B SaaS, this is more complex.

B2B 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Jenny Li Fowler at MIT has demoed “a ton of new tools,” from Airtable to Discord to Gilded. And the reporting and analytics are great. You can do specific reports and pull data for your deans and leadership.”.

article thumbnail

6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

For the record – yes, we reported this account right after we grabbed this screencap. For example, during anti-vaccine trucker protests in Canada last year, Facebook groups promoting similar convoys in the U.S. were run by fake Facebook accounts in countries like Vietnam, Bangladesh, and Romania, as reported by NBC News.

article thumbnail

Instagram automation: Strategy and tools to do it right

Sprout Social

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. However, there still needs to be a human element to your Instagram strategy.

Instagram 113
article thumbnail

Customer service tiers: What they are and how to create them

Sprout Social

Use reporting tools in your help desk software to get a clear view of recurring issues, along with those that may not happen as often but take up a significant amount of bandwidth when they do. User Teams enable you to define appropriate groups of users who should receive and respond to different types of messages.

How To 104
article thumbnail

Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

These new features are categorized into four key groups: Customer connections, digital intelligence, workforce activation, and risk mitigation. You’ll be able to track performance of LinkedIn ads at an individual ad level, ad-group level, and campaign level within Hootsuite Analytics’ Advertising Performance Module and Reports.

HootSuite 116